Partner names in the announcement bar: est. €230K+ revenue uplift
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsNaming high-profile partners such as Tomorrowland in the announcement bar earned Loop Earplugs an estimated €230,000+ in extra revenue over six months.
Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study.
The figure is the vendor's estimate, and no conversion data was shared.
- Estimated revenue uplift: €230,000+ over six months.
- No percentage lift or conversion rate was given, so it is hard to compare with other tests.
The change
The variant adds well-known partner names to the announcement bar.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The announcement bar showed the usual promo and shipping information.
Variant
The bar kept the promo and shipping information and added names of well-known partners, such as the festival Tomorrowland.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Names visitors already know act as instant proof that the brand is credible.
- The announcement bar is seen on every page, so the message reaches nearly every visitor.
- Festival and music partners fit what many Loop buyers use the product for.
Caveats: This is a vendor case study. The €230,000+ is an estimate over six months, and sample size and significance were not shared.
Who ran it
Visually ran this test for Loop Earplugs and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we add our best-known partner names to the announcement bar, then more visitors will buy because they trust the brand sooner.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Click-through on promo messages
- Bounce rate
- Who should test it
- Brands with partners or stockists that their buyers recognise and respect. If your partner names mean little to your audience, the space is better used for an offer.
Questions
What should go in an announcement bar?
Usually an offer and shipping terms. Loop Earplugs also added well-known partner names, which was estimated to add €230,000+ in six months.
Does social proof work in an announcement bar?
It can, because the bar is on every page.
Use proof your buyers recognise, such as known partners, press or review counts.
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