Underoutfit cart redesign: +7% conversion rate
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsA redesigned cart raised Underoutfit's conversion rate by 7%.
This test ran on Visually's platform with the Underoutfit team and was published as a Visually case study.
The redesign shipped several changes at once and the source doesn't list them, so the lift can't be credited to any single element.
- Conversion rate: +7% for the redesigned cart.
- Because the changes were bundled and not listed, there is no way to tell which part drove the result.
- Sample size, test length and confidence level were not shared.
Control
The original Underoutfit cart.
Variant
A redesigned cart. The specific changes were not described in the case study.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Cart redesigns often cut clutter and make the next step clearer, which can reduce drop-off.
- The same case study mentions other cart work, such as a small Amazon-style cart on desktop, but doesn't tie it to this result.
- Without the details, this is our general reading rather than an explanation of this test.
Caveats: This was a bundled redesign and the changes were not described. Vendor-reported in a Visually case study; sample size, test length and statistical significance were not shared.
Who ran it
Visually ran this test for Underoutfit and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we redesign our cart to make totals and the checkout step clearer, then more shoppers will check out because the cart feels simpler to finish.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Cart to checkout rate
- Upsell attach rate
- Who should test it
- Stores with a cart that is cluttered or has a high drop-off to checkout. Test changes one at a time if you want to learn what works, not just whether the whole redesign wins.
Questions
Does redesigning the cart increase conversion?
It did for Underoutfit, with a 7% lift.
The changes weren't described, so use it as a reason to test your cart, not as a template.
Should I test a full redesign or one change at a time?
A full redesign can find a bigger win faster, but you won't know which change caused it. Single changes teach you more.
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