'Save XX%' badges on collection pages: +18.2% revenue
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsAdding a 'Save XX%' badge to each product on Revant Optics' collection pages lifted revenue by 18.2%.
Visually ran this test with Revant Optics, a replacement lens brand, and published it as a Visually case study.
The badge showed how much shoppers save by replacing lenses instead of buying new sunglasses.
- Revenue: +18.2% with the savings badges.
- The badge used the cost of new sunglasses as the price anchor, not a sale price.
- Sample size, duration and confidence level were not shared.
The change
'Save XX%' badge added to each product card
Simplified mockup drawn by LiftArchive from the shared screenshots.
Variant
Each product on the collection page showed a 'Save XX%' badge comparing the lens price with the cost of new sunglasses.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Saving money is a main reason to buy replacement lenses. The badge puts that reason in front of every shopper.
- A clear percentage is quick to read while scanning a grid of products.
- Comparing with new sunglasses frames the lens price as a bargain, which suits price-sensitive buyers.
Caveats: Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared. Revant ran its testing program alongside its development partner, Monumental.
Who ran it
Visually ran this test for Revant Optics and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we show a savings percentage on each collection page item, then revenue will rise because shoppers see the value of the purchase at a glance.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Average order value
- Product page click-through rate
- Who should test it
- Stores whose product is a cheaper alternative to something bigger, like repairs, refills or replacements. It is weaker when there is no honest reference price to compare against.
Questions
Do savings badges increase sales?
For Revant Optics, a 'Save XX%' badge on collection pages lifted revenue by 18.2%.
They work best when the saving is a real reason people buy.
What should a savings badge compare against?
Use an honest, clear reference. Revant compared lens prices with buying new sunglasses, which is the choice shoppers were actually weighing.
Should savings badges go on collection or product pages?
Collection pages let shoppers compare value while browsing.
You can test both, but start where shoppers make their first choice.
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