Weekly purchase count next to buy button: +3.5% value per session
Test run byVisuallyTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsA live message next to the buy button showing how many people bought the product in the past week lifted value per session by 3.5% for Cornbread Hemp.
Visually ran the test and published it as a case study.
- Value per session: +3.5% for the variant.
- No conversion rate or order value breakdown was shared.
- No sample size or confidence level was shared.
The change
The variant adds a live count of past-week purchases beside the buy button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages with no purchase-count message near the buy button.
Variant
A real-time message beside the buy button saying how many people had bought the product in the past week.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A recent purchase count is social proof: it shows other people trust the product.
- Placing it beside the buy button puts the reassurance where shoppers make the decision.
- For CBD products, where some shoppers are unsure, seeing others buy may ease doubts.
Caveats: Vendor-reported result. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.
Who ran it
Visually ran this test for Cornbread Hemp and published the results (Visually case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Visually →
How to run this test on your store
- Hypothesis
- If we show how many people bought a product in the past week next to the buy button, then value per session will rise because recent social proof reassures hesitant shoppers.
- Primary metric
- Value (revenue) per session
- Guardrails
- Add-to-cart rate
- Conversion rate on low-volume products
- Who should test it
- Stores with enough sales that weekly counts look healthy. On products that sell only a few units a week, a low number may hurt more than help, so consider a minimum before showing it.
Questions
Do purchase counts need to be real?
Yes. This test used a real-time count. Fake numbers can break consumer protection rules and erode trust if shoppers notice.
Where should a purchase-count message go?
Close to the buy button, where shoppers decide. That is where this test placed it.
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