DRIP Agency
CRO agency · dripagency.de
39 A/B tests with real results, shared by DRIP Agency.
A
→B
conversion rate 17.29% to 17.52%
Making site search prominent
Site-wideFilters, sorting & site search
A
→B
+€39K revenue in test
Fabric close-up in the product gallery
Product pageProduct images & gallery
A
→B
+€8.4K revenue during the test
'Complete the set' cross-sells
CartUpsells & cross-sells
A
→B
+€5.1K revenue in test
Secondary 'Complete the look' button
Product pageUpsells & cross-sells
A
→B
+3.4% revenue per user
Rewritten product descriptions and bullets
Product pageHeadlines, product titles & copy
A
→B
+2.9% revenue per user
Smaller category overview on collection pages
Collection pageCollection banners & headers
A
→B
+0.9% revenue per user
Removing optional checkout fields
Checkout
A
→B
checkout rate +1.4%
Simpler shipping form and login section
Checkout
A
→B
+14.2% RPU
Cart page replaced by a one-CTA cart drawer with upsells
CartCart drawers & slide carts
A
→B
+13.9% RPU
'Hot' and 'Bestseller' badges on listing pages
Collection pageBestseller badges & product labels
A
→B
+10.3% RPU
Numbered pagination instead of 'Load more' scroll
Collection pageLayout, fonts & visual design
A
→B
+€232,500 a month
'100% Merino Wolle' badge on product pages
Product pageBestseller badges & product labels
A
→B
+€52,470 a month
Wool and care section on product pages
Product pageHeadlines, product titles & copy
A
→B
+7.2% conversion, +7.7% RPU
Add-to-cart button on listing tiles
Collection pageProduct cards & quick add
A
→B
+11.6% conversion, +21.7% RPU
'Similar Products' on sold-out pages
Product pageProduct cards & quick add
A
→B
+10.4% conversion
Bestseller slider moved below categories
HomepageLayout, fonts & visual design
A
→B
+8% conversion rate
Interactive size finder instead of size chart
Product pageVariant, size & option selectors
A
→B
+€43,876/month revenue
Crossed-out price next to final price
Site-widePricing, discounts & savings display
A
→B
+€28,934/month revenue
Two-benefit subline under product name
Product pageHeadlines, product titles & copy
A
→B
+4.2% revenue per user
Benefits accordion in pillow buy box
Product pageHeadlines, product titles & copy
A
→B
+10.6% RPU
Scannable benefit copy for Recovery Boots modes
Product pageHeadlines, product titles & copy
A
→B
+5.5% RPU
Trial, warranty and free returns in one promise block
Product pageMoney-back guarantee & returns
A
→B
+3.0% revenue per user
One-click cross-sell above Add to Cart
Product pageUpsells & cross-sells
A
→B
+11.3% conversion
Numbered, labelled shots of massage gun heads
Product pageProduct images & gallery
A
→B
+5.4% RPU
Side-by-side sleep-position guide on pillow page
Product pageProduct images & gallery
A
→B
+1.8% RPU
'Du sparst' euro savings line under bundle price
Product pagePricing, discounts & savings display
A
→B
+2.2% RPU
PayPal 'Pay in 30 days' plus Express Checkout
CheckoutPayment icons, express checkout & BNPL
A
→B
+2.5% revenue per user
Removing quick shop from collection pages
Collection pageProduct cards & quick add
A
→B
+3.8% revenue per user
Curated Birthday Box gift bundle
Product pageBundles & quantity breaks
A
→B
+7.5% RPU
Bundle accordion turned into product cards with add-to-cart
Collection pageBundles & quantity breaks
A
→B
+7.3% RPU
'Continue' button changed to 'Choose 3 boxes'
Product pageAdd-to-cart & CTA buttons
A
→B
+3.63% RPU
Plush animals' personality traits shown in cart
CartHeadlines, product titles & copy
A
→B
+3% revenue per user
Emotional subline under Add to Cart
Product pageAdd-to-cart & CTA buttons
A
→B
+6.12% revenue per user
Upsells or bundle choices above Add to Cart
Product pageUpsells & cross-sells
A
→B
+3.2% purchases
Application-time matrix instead of a general claim
OtherBenefit, problem, how-it-works & results sections
A
→B
+6.5% purchases
Mobile product picker by shopper priority
OtherProduct finder quizzes
A
→B
+14% revenue
75% fewer products on the collection page
Collection pageProduct cards & quick add
A
→B
+21.8% cart value
Quality seal on product pages
Product pageTrust badges & security seals
A
→B
-9.2% purchases
More prominent money-back guarantee
OtherMoney-back guarantee & returns
LiftArchive covers 39 A/B tests that DRIP Agency has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (20), collection page (7), cart (3).