Bestseller slider moved below categories: +10.4% conversion
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving the bestseller slider below the category section on Oceansapart's French homepage lifted conversion rate by 10.4% and revenue per user by 13.8%.
DRIP Agency ran this test for Oceansapart, an activewear brand selling direct to consumers, and published it as a case study on its own site. Shoppers saw categories first, then best sellers.
- Conversion rate: +10.4%, as reported by DRIP Agency.
- Revenue per user: +13.8%.
- This ran on the French market homepage only, so it may not carry over to other markets.
The change
Bestseller slider above categories vs below categories
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On the French homepage, a bestseller slider sat above the product category section.
Variant
The same bestseller slider was moved below the category section. Nothing else on the page was reported as changed.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Categories let visitors choose a path first, such as leggings or sports bras, which matches how many people start shopping.
- Seen after categories, the best sellers may feel more relevant, because shoppers already have a type of product in mind.
- A slider at the top can push the main navigation choices down the page.
Caveats: French market only. DRIP Agency reported the uplift without sample size, test duration, confidence level or test date. It was one of 18 winning tests in a six-month program.
Who ran it
DRIP Agency ran this test for Oceansapart and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we show product categories before the bestseller slider on the homepage, then conversion rate will rise because shoppers pick a path first and see best sellers in context.
- Primary metric
- Conversion rate
- Guardrails
- Clicks on bestseller products
- Homepage bounce rate
- Revenue per user
- Who should test it
- Stores with several distinct categories where visitors arrive with a product type in mind. It may not help single-product brands or stores where one hero product drives most sales.
Questions
Where should bestsellers go on a homepage?
For Oceansapart's French site, placing them below the category section beat placing them above it.
The best order depends on how your visitors start shopping.
Does homepage section order affect conversion?
It can. Simply swapping the order of two sections lifted Oceansapart's conversion rate by 10.4% in this test.
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