Mobile product picker by shopper priority: +6.5% purchases
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsLetting mobile shoppers choose what matters most to them, then highlighting the matching product option, lifted purchases by 6.5%.
DRIP Agency ran the test for a DTC beauty-tech brand and published it as a case study.
The other options stayed visible, so shoppers were guided but not boxed in.
- Purchases on mobile: +6.5% against the control.
- DRIP's testing tool marked it a winner.
- The test was mobile only, so the effect on desktop is unknown.
- Significance and sample size were not shared.
The change
Mobile shoppers pick a priority and the matching product option is highlighted.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Mobile shoppers saw the standard product choice, with several variants and bundles to compare on their own.
Variant
Mobile shoppers first picked a priority: application time, value for money or the overall package. The matching product option was then highlighted, and the others stayed on screen.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The brand had several variants and bundles. On a small screen, comparing them is hard, and a guided pick cuts that work.
- Asking about priorities matches how people think: they know what they care about before they know which bundle fits.
- Keeping other options visible avoids the feeling of being pushed, so shoppers who disagree can still choose freely.
Caveats: Mobile only, and the page type was not stated. Significance and sample size were not shared.
Who ran it
DRIP Agency ran this test for a DTC beauty-tech brand and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we let mobile shoppers pick their main priority and highlight the matching option, then purchases will rise because choosing between several variants becomes easier on a small screen.
- Primary metric
- Purchases (mobile conversion rate)
- Guardrails
- Average order value
- Revenue per visitor
- Product page exit rate
- Who should test it
- Stores with three or more variants or bundles that differ in clear ways, especially with heavy mobile traffic. It is unlikely to help when there is only one product option or the choice is simple, like size or color.
Questions
How can I help shoppers choose between product bundles?
Ask what matters most to them, such as price, time or completeness, then highlight the option that fits.
In this test that lifted mobile purchases 6.5%.
Should I hide the other options when recommending one?
Not necessarily. This test kept the other options visible, which lets shoppers who disagree with the pick still choose.
Is a product finder worth it on mobile?
It can be when the range is confusing on a small screen.
A one-step priority pick is lighter than a full quiz and adds little friction.
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