Every number in this section comes from the 1,724 real A/B test results in LiftArchive and updates when the database does.
of shared A/B tests won
tests that lost, with numbers
biggest RPV lift on record
the most-tested element
of shared mobile app tests won
sourced CRO statistics
Method
Each test is credited to whoever ran it and linked to the original post or case study.
How we collect, summarize and credit tests is on the methodology page.
Data downloads
The whole database is free to use as structured data: /data/tests.json (every test), plus elements, page types and experts.
AI tools can read llms.txt or connect to our MCP server.
Cite this data
Free to quote with a link back to this page.
LiftArchive, “A/B testing research from the LiftArchive database”, November 2026. https://liftarchive.com/research/