Crossed-out price next to final price: +€43,876/month revenue
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing the crossed-out original price next to the final price on listing pages, product pages and the cart added an estimated €43,876 a month in revenue for Oceansapart.
DRIP Agency ran this test for the activewear brand and published it as a case study.
Before the change, shoppers had to do mental math or work out discount codes to see what they would pay.
- Revenue: +€43,876 per month, as reported by the agency.
- The case study does not break the gain into conversion rate or order value.
- Sample size, duration and confidence level were not shared.
The change
Original price crossed out beside the final price (also applied on listing pages and cart)
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Discounts were shown in a way that made shoppers do the math or interpret a code. The real price was not obvious on listing, product or cart pages.
Variant
Each discounted item showed the original price crossed out beside the final price. This was applied across listing pages, product pages and the cart.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The brand ran frequent discounts, so the deal was a key part of the decision. If the deal is hard to read, it does less work.
- A crossed-out price makes the saving visible at a glance. No one has to calculate a percentage.
- Showing the same format from listing to cart keeps the price consistent, which may reduce surprise and doubt at checkout.
Caveats: The monthly revenue figure is the agency's own estimate and the method behind it was not shared. Significance, sample size and test length were also not stated.
Who ran it
DRIP Agency ran this test for Oceansapart and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we show the original price crossed out next to the final price on every page, then more shoppers will buy because they can see the real deal without doing math.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Average order value
- Discount code usage at checkout
- Who should test it
- Stores that run frequent sales or rely on discount codes, where the final price is not obvious until checkout. It matters less if you rarely discount or already show clear sale prices.
Questions
Do crossed-out prices increase sales?
They often help when a store runs real discounts.
They make the saving clear at a glance, so shoppers don't have to calculate it.
Should the sale price look the same on every page?
Yes, consistency helps. In this test the same format was used on listing pages, product pages and the cart.
Are there rules for showing a crossed-out price?
In many places, including the EU, the reference price must be a real earlier price.
Check the rules in your market before you test.
Similar tests
OptiMonk
@DaveDiederen
Convertibles@DaveDiederen
Blend CommerceBlend Commerce