Fabric close-up in the product gallery: +€39K revenue in test
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a close-up photo of the fabric to the product gallery lifted revenue during the test from €1.00M to €1.04M (+€39K) for SNOCKS.
DRIP Agency ran this A/B test on the underwear and basics brand's product pages and published it in its case study.
The image aimed to make material quality easier to judge before buying.
- Revenue during the test: €1.00M to €1.04M, a gain of about €39K (roughly 4%).
- Conversion rate and order value changes were not shared, so it is unclear which drove the gain.
The change
The variant gallery includes a close-up shot of the fabric.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product gallery showed the product but had no close-up of the fabric.
Variant
A tactile close-up image of the material was added to the product gallery.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers cannot touch fabric online. A close-up gives them the next best thing.
- DRIP's research found durability and fabric quality were the biggest trust risks for SNOCKS buyers. Showing the material up close speaks to that worry.
- Basics are bought on comfort. A soft-looking texture shot supports the main reason people buy.
Caveats: Revenue is the total during the test runtime, not an annual figure. DRIP Agency did not publish sample size, test length or statistical significance.
Who ran it
DRIP Agency ran this test for SNOCKS and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we add a close-up photo of the material to the product gallery, then revenue per visitor will rise because shoppers can judge quality before they buy.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Return rate
- Gallery load time
- Who should test it
- Apparel, home textile and other brands where feel and material quality drive the decision. It matters less for products where texture is irrelevant, such as electronics or packaged goods.
Questions
Do close-up product photos increase sales?
They can when material quality is part of the decision.
In this SNOCKS test, adding a fabric close-up to the gallery lifted revenue during the test by about €39K.
Where should a fabric close-up go in the gallery?
The source does not say which gallery position was used.
Testing it within the first few images is a sensible start, since many shoppers do not swipe far.
What makes a good material close-up?
Show the weave, softness or stretch clearly with good lighting.
The goal is to answer the question a shopper would answer by touching it.
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