Numbered, labelled shots of massage gun heads: +11.3% conversion
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsReplacing a lifestyle image of the fascia gun attachment heads with numbered, labelled product shots lifted conversion rate by 11.3% and revenue per user by 10.4% for BLACKROLL.
DRIP Agency ran this test for the recovery and wellness brand and published it as a case study.
Each head got a short note explaining what it is for.
- Conversion rate: +11.3%.
- Revenue per user: +10.4%. Most of the revenue gain seems to come from more people buying.
- Sample size, duration and confidence level were not shared.
The change
Lifestyle image replaced by numbered, labelled shots of each attachment head
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page showed the attachment heads in a lifestyle image. It was not clear what each head was or how to use it.
Variant
Each head was shown in a clear, numbered product shot with a label. A short line explained its use.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers want to know what they get in the box. Clear shots of each head answer that quickly.
- Short use notes reduce doubt about whether the gun fits their needs.
- A lifestyle image sets a mood but hides detail. For a tool, clarity may matter more than mood.
Caveats: Significance, sample size and test length were not shared. The numbers come from the agency's own case study.
Who ran it
DRIP Agency ran this test for BLACKROLL and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we show each included accessory in a numbered, labelled shot with a short use note, then more shoppers will buy because they understand what they get.
- Primary metric
- Conversion rate on the product page
- Guardrails
- Revenue per user
- Image gallery engagement
- Return rate
- Who should test it
- Stores selling tools or devices with several parts, attachments or accessories. It matters less for single-piece products or ones bought mostly on look and feel.
Questions
Are lifestyle photos or product shots better?
It depends on what shoppers need to know.
For a tool with several parts, clear labelled shots beat a lifestyle image in this test.
Should I explain each accessory on the product page?
If buyers are unsure what each part does, yes.
A short line per accessory is often enough.
Do product images affect conversion rate?
They can. Here, swapping one image for labelled shots lifted conversion rate by 11.3%.
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