Upsells or bundle choices above Add to Cart: +6.12% revenue per user
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsA purchase-path variant on SendAFriend's product pages lifted average revenue per user by 6.12%.
DRIP Agency ran this three-arm test, comparing the original page with add-on upsells above the button and with a stronger bundle-choice layout, and published it as a case study.
The winning arm was labeled Variant C, but the source does not make clear which of the two layouts that was.
- Variant C, average revenue per user: +6.12% against the original page.
- The source does not say clearly whether Variant C was the upsell or the bundle layout, so we can't credit the lift to one design.
- No figure was shared for the other variant.
- Significance and sample size were not shared.
The change
The variants add upsells or bundle choices above the Add to Cart button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Targeted product pages offered a single purchase path: pick the plush animal and add it to the cart.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Gift buyers often want to make a gift feel complete. Offering add-ons or bundles at the point of choice gives them an easy way to do that.
- Showing extra options before the button, not after, lets shoppers build a bigger order in one step instead of meeting a pop-up later.
- Revenue per user can rise from bigger baskets even if fewer people buy, which suits an upsell or bundle test.
Caveats: This was a three-arm test and the source does not make clear which design was Variant C. Significance, sample size and test length were not shared.
Who ran it
DRIP Agency ran this test for SendAFriend and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we show add-on upsells or bundle choices above Add to Cart, then revenue per user will rise because shoppers can build a fuller gift before they commit.
- Primary metric
- Average revenue per user
- Guardrails
- Conversion rate
- Add-to-cart rate
- Average order value
- Who should test it
- Stores with natural add-ons or bundles, such as gifts, care packages or accessories. Test the upsell and the bundle layout as separate arms so you know which one worked. It is less likely to help when products have no sensible add-ons or when the page is already crowded on mobile.
Questions
Should upsells go above or below the Add to Cart button?
Placing them above lets shoppers add extras before they commit, which can lift basket size.
In this test a pre-button purchase path lifted revenue per user 6.12%, though it is unclear which layout won.
Are bundles or add-on upsells better on product pages?
It depends on your products. Test them as separate arms against your current page so you can see which one drives revenue.
Can upsells hurt conversion rate?
Yes. Extra choices can slow people down. Track conversion rate next to revenue per user to make sure bigger baskets are not costing you orders.
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