Bundle accordion turned into product cards with add-to-cart: +7.5% RPU
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsReplacing a collapsed bundle accordion with scannable bundle cards on Livefresh's listing page raised revenue per user by 7.5%.
DRIP Agency ran this test for Livefresh, a German juice cleanse and health food brand, and published it in its own case study.
The new cards showed details, images, price and an add-to-cart button for each bundle.
- Revenue per user: +7.5%.
- Significance, sample size and test length were not shared for this test.
The change
Hidden bundle accordion becomes open cards with price and add-to-cart.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The listing page had an "Unsere Bundles" ("Our bundles") section. The bundles sat in a collapsed accordion, so their details were hidden until opened.
Variant
Each bundle appeared as a card with product details, images, price and its own add-to-cart button, right in the listing page.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The accordion hid the facts shoppers needed to choose a bundle.
- Showing price and contents up front makes bundles easy to compare.
- An add-to-cart button on each card removes a step between interest and purchase.
Caveats: Vendor-reported result. Significance, sample size and duration were not stated.
Who ran it
DRIP Agency ran this test for Livefresh and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we show bundles as open cards with details, price and add-to-cart instead of a collapsed accordion, then revenue per user will rise because shoppers can compare and buy without extra clicks.
- Primary metric
- Revenue per user
- Guardrails
- Bundle share of orders
- Conversion rate
- Average order value
- Who should test it
- Stores that sell bundles or programs that differ in contents and price. If you have only one bundle, the gain is likely smaller.
Questions
Should product info be hidden in accordions?
Accordions save space, but they hide information shoppers may need to decide.
Key details like price and contents usually belong in plain view.
How should I show bundles on a collection page?
Give each bundle a card with an image, what's inside, the price and a buy button, so shoppers can compare at a glance.
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