Removing quick shop from collection pages: +2.5% revenue per user
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsRemoving the quick-shop overlay from Purelei's product listing pages raised average revenue per user by 2.5%.
DRIP Agency ran this test for Purelei, a German jewelry brand, and published it in its own case study.
Without the overlay, shoppers clicked through to full product pages instead.
- Average revenue per user: +2.5%.
- Removing a convenience feature increased revenue, which runs against a common assumption.
- Significance, sample size and test length were not shared for this test.
The change
The quick-shop overlay is removed from product cards.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product cards on the listing page had a quick-shop or quick-view overlay, so shoppers could add items to cart without leaving the grid.
Variant
The quick-shop overlay was removed. Clicking a product took shoppers to its full product page.
Why it likely won
Our reading of the result, not the practitioner's claim.
- DRIP's reading is that the overlay competed with browsing and led to shallow product decisions.
- Full product pages show more photos, details and proof, which helps justify a jewelry purchase.
- A cleaner grid may have kept the focus on the products' look, a key reason people bought from Purelei.
Caveats: Vendor-reported result. Significance, sample size and duration for this test were not stated.
Who ran it
DRIP Agency ran this test for Purelei and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we remove quick shop from listing pages, then revenue per user will rise because shoppers see the full product page before buying.
- Primary metric
- Average revenue per user
- Guardrails
- Product page views per session
- Add-to-cart rate
- Return rate
- Who should test it
- Brands where looks, detail and emotion drive the purchase, like jewelry or fashion. Stores selling repeat-buy basics may find quick add helps more.
Questions
Does quick shop increase sales?
Not always. In this test, removing it raised revenue per user by 2.5%, likely because shoppers saw more on the product page.
When is quick add a good idea?
It tends to suit simple, low-risk or repeat purchases where shoppers already know what they want.
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