Benefits accordion in pillow buy box: +4.2% revenue per user
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a compact, collapsible benefits accordion to the mobile buy box raised revenue per user by 4.2% on BLACKROLL's Recovery Pillow product page.
DRIP Agency ran this test for the recovery and wellness brand and published it as a case study.
The agency reports €21.5K of extra revenue during the test.
- Revenue per user: +4.2% on mobile.
- Extra revenue: about €21.5K during the test runtime. This is not a monthly or yearly figure.
- Sample size, duration and confidence level were not shared.
The change
Compact benefits accordion added inside the buy box near price and button
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile product page used the standard buy box. Key benefits were not grouped near the price and button.
Variant
A compact accordion of the strongest benefits was placed inside the buy box, near the price and Add to Cart. Shoppers could expand it without leaving the decision area.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Buyers of a premium pillow want to know it will ease pain and help sleep. Showing those benefits next to the price supports the decision at the right moment.
- Collapsing the list keeps the mobile buy box short, so the button stays easy to reach.
- Grouping benefits into small chunks makes them easier to scan on a phone.
Caveats: Mobile only. The revenue figure covers the test runtime, which was not stated, and significance and sample size were not shared.
Who ran it
DRIP Agency ran this test for BLACKROLL and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we add a collapsible list of key benefits inside the mobile buy box, then revenue per user will rise because shoppers see why the product is worth it right before they decide.
- Primary metric
- Revenue per user on mobile
- Guardrails
- Add-to-cart rate
- Conversion rate
- Accordion open rate
- Who should test it
- Stores selling premium products where shoppers need reassurance before paying more, especially with mostly mobile traffic. It matters less for cheap, familiar items where people buy without reading.
Questions
Should product benefits go in the buy box?
It can help on mobile, where shoppers may not scroll far.
In this test a compact benefits list near the price lifted revenue per user by 4.2%.
Accordion or open list for benefits?
An accordion keeps the buy box short and the button in view.
An open list shows more at once but pushes the button down.
How many benefits should I show?
Stick to the strongest few that answer the main worries. Customer reviews usually show which ones matter.
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