'Continue' button changed to 'Choose 3 boxes': +7.3% RPU
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsChanging a generic "Continue" button to one naming the selected quantity, such as "Choose 3 boxes", raised Livefresh's revenue per user by 7.3%.
DRIP Agency ran this test in Livefresh's food-cleanse configurator and published it in its own case study. Only the button copy changed.
- Revenue per user: +7.3%.
- Significance, sample size and test length were not shared for this test.
The change
The configurator button names the chosen quantity instead of saying 'Continue'.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
In the food-cleanse configurator, the button to move to the next step said "Continue".
Variant
The button named the action tied to the shopper's chosen quantity, for example "Choose 3 boxes".
Why it likely won
Our reading of the result, not the practitioner's claim.
- The specific label confirms what the shopper picked before they move on.
- "Continue" says nothing about what happens next, which can cause hesitation in a multi-step flow.
- Echoing the quantity makes the choice feel settled, which may cut second-guessing.
Caveats: Vendor-reported result. The test ran in a configurator step, drawn here as a product page. Significance, sample size and duration were not stated.
Who ran it
DRIP Agency ran this test for Livefresh and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we change the configurator button from "Continue" to copy naming the chosen option, then revenue per user will rise because shoppers know exactly what they are confirming.
- Primary metric
- Revenue per user
- Guardrails
- Configurator completion rate
- Average order value
- Mix of quantities chosen
- Who should test it
- Stores with step-by-step builders, quantity pickers or subscription setups. On a simple one-click product page, the effect may be small.
Questions
Does button text really change revenue?
It can when it removes doubt. Here, naming the selected quantity on the button lifted revenue per user by 7.3%.
What should a next-step button say?
Say what the click does, ideally echoing the shopper's choice. "Choose 3 boxes" tells them more than "Continue".
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