Plush animals' personality traits shown in cart: +3.63% RPU
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing each plush animal's personality traits in the cart raised SendAFriend's average revenue per user by 3.63%.
DRIP Agency ran this test for SendAFriend, a gifting brand, and published it in its own case study. Before, cart items appeared as plain products.
- Average revenue per user: +3.63%.
- Significance, sample size and test length were not shared for this test.
The change
Each plush animal in the cart shows its personality traits.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Single plush animals appeared in the cart as plain line items with the usual product details.
Variant
Each single plush animal in the cart also showed its personality traits.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Traits turn a line item back into a chosen gift, keeping the emotion alive right before payment.
- DRIP's research found that buyers wanted the recipient to feel seen and cared for. Traits help shoppers picture that.
- Much of SendAFriend's traffic comes from social media, where interest is emotional and can fade fast.
Caveats: Vendor-reported result. Significance, sample size and duration were not stated.
Who ran it
DRIP Agency ran this test for SendAFriend and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we show each gift's personality or story in the cart, then revenue per user will rise because the shopper stays emotionally connected to the gift at checkout.
- Primary metric
- Average revenue per user
- Guardrails
- Cart-to-checkout rate
- Items removed from cart
- Cart page load time
- Who should test it
- Gift and character-led brands where each product has a story. Plain utility products have little to add here.
Questions
What can you add to a cart page to increase sales?
Details that remind shoppers why they chose the item can help.
SendAFriend added personality traits to plush animals and revenue per user rose 3.63%.
Does emotional copy work in the cart?
It can for gifts, where the purchase is about the feeling.
Keep it short so it doesn't slow the path to checkout.
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