Curated Birthday Box gift bundle: +3.8% revenue per user
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsOffering a curated Birthday Box gift bundle raised Purelei's average revenue per user by 3.8%.
DRIP Agency ran this test for Purelei, a German jewelry brand, and published it in its own case study.
Before, shoppers had to put a gift together from separate products.
- Average revenue per user: +3.8%.
- Where on the site the bundle appeared was not stated.
- Significance, sample size and test length were not shared for this test.
The change
A ready-made Birthday Box gift bundle is offered (placement approximated).
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Shoppers who wanted a gift had to choose and combine separate products themselves.
Variant
A ready-made Birthday Box bundle was offered, framed as a complete gift.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A curated set removes the effort of picking several items that go well together.
- Gifting was one of the strongest buying motives in DRIP's research for Purelei.
- Framing it as a complete gift may make the higher bundle price feel worth it.
Caveats: Vendor-reported result. The bundle's placement on the site, significance, sample size and duration were not stated.
Who ran it
DRIP Agency ran this test for Purelei and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we offer a curated gift bundle for a specific occasion, then revenue per user will rise because gift buyers can choose one complete option instead of assembling one.
- Primary metric
- Average revenue per user
- Guardrails
- Conversion rate
- Average order value
- Margin per order
- Who should test it
- Brands with a large share of gift buyers and products that pair well, like jewelry, beauty or treats. It is less likely to help if most buyers shop for themselves.
Questions
Do gift bundles increase revenue?
They can. Purelei's Birthday Box raised revenue per user by 3.8%, likely by saving gift buyers the work of choosing.
How do I pick products for a gift bundle?
Group items that look good together and fit one clear occasion, such as a birthday.
Your best-sellers and customer reviews are a good starting point.
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