Convertibles
CRO agency · convertibles.dev
46 A/B tests with real results, shared by Convertibles.
A
→B
+$389,565/month
Order total and lock icon on checkout button
CartCart drawers & slide carts
A
→B
+$386,441/month revenue
Regrouped size and price buy box
Product pageVariant, size & option selectors
A
→B
+$8,000/day
Category image cards on Gymreapers' women's page
Collection pageCollection banners & headers
A
→B
+$130,251/month
Brand-story module above homepage reviews
HomepageFounder & brand story
A
→B
+$114,870/mo
Hero banner, ratings and stock labels on collection page
Collection pageCollection banners & headers
A
→B
+$109,829/month
Press logos right below the homepage hero
HomepageSocial proof, authority & press
A
→B
+$102K/month
Show the calculated sale price, not '25% off'
Product pagePricing, discounts & savings display
A
→B
+$101,495/month
Shade quiz promo at the top of the mobile menu
Navigation & menuNavigation & mega menus
A
→B
+26% email capture, +$60,000/mo
Three free treats popup vs 15% off
Site-widePopups & email capture
A
→B
+$59,975/month
Best-selling print cards on pajama collection
Collection pageCollection banners & headers
A
→B
+$56,477/month in revenue
Handmade, premium bundle descriptions
Product pageHeadlines, product titles & copy
A
→B
+$50,945/month
Product description that leads with how long it lasts
Product pageHeadlines, product titles & copy
A
→B
+$50,099/month in revenue
Free gift progress line in cart drawer
CartCart drawers & slide carts
A
→B
+43% email capture, +$45,000/month
$30 off $150 popup vs 15% off
Site-widePopups & email capture
A
→B
+$43,544/month
Visual mobile mega menu with product images
Navigation & menuNavigation & mega menus
A
→B
+$42,308/mo
Filter pills and quick-add on slime collection page
Collection pageFilters, sorting & site search
A
→B
+54.7% profit per visitor
Prices moved from $99/$99 to $125/$90
OtherPricing, discounts & savings display
A
→B
+$40,313/month
Low-priced upsells and one trust line in cart drawer
CartCart drawers & slide carts
A
→B
+$39,779/month revenue
Dog-size filter pills on collection page
Collection pageFilters, sorting & site search
A
→B
+$33,072/month
'People also bought' upsells in cart drawer
CartCart drawers & slide carts
A
→B
+$32,605/month
Trust stats and clear savings in cart drawer
CartCart drawers & slide carts
A
→B
+$31,287/month
Prominent star ratings and review counts on cards
Collection pageReviews & star ratings
A
→B
+6.5% profit per visitor
Free shipping threshold from $49 to $59
Site-wideFree shipping thresholds & shipping price
A
→B
+$27,508/mo
Star ratings and small labels on pajama collection cards
Collection pageReviews & star ratings
A
→B
+$19,441/month revenue
Hero headline that names the product
HomepageHeadlines, product titles & copy
A
→B
+$17,813/month
Need-based treat finder high on the homepage
HomepageProduct finder quizzes
A
→B
+$16,356/month
Banner CTA 'Upgrade your aim – dominate VR'
HomepageAdd-to-cart & CTA buttons
A
→B
+$15,989/month revenue
Dark carousel homepage banner vs light static
HomepageHero & above-the-fold section
A
→B
+$15,824/month
First gallery image with bold claim and product in use
Product pageProduct images & gallery
A
→B
+$13,730/mo
Lifestyle banner and one filter row on collection page
Collection pageCollection banners & headers
A
→B
+$6,635/month
Instagram-style story bubbles above the buy button
Product pageUGC & product video
A
→B
+16% conversion rate
Cart drawer instead of add-to-cart banner
CartCart drawers & slide carts
A
→B
+A$6,145/month
Customer reviews under the 'Pay now' button
CheckoutReviews & star ratings
A
→B
+24% RPV
Free shipping bar with pack upgrade button in cart
CartCart drawers & slide carts
A
→B
+A$9,392/month on desktop, lost on mobile
Press quote above logo bar
HomepageSocial proof, authority & press
A
→B
+12% RPV
Buy box moved to first screen with fit and contents info
Product pageLayout, fonts & visual design
A
→B
+23.7% conversion
Shipping protection toggle, off by default
CartCart drawers & slide carts
A
→B
+26.4% revenue/visitor
Stock meter instead of 'High demand' banner
Product pageLow-stock & scarcity messaging
A
→B
+A$4,091/month revenue
Bi-monthly plan $10 dearer than monthly
Product pageSubscriptions & subscribe-and-save
A
→B
+20.4% conversion
Sticky mobile CTA on a subscription homepage
HomepageSticky add-to-cart bars
A
→B
+15.6% conversion
Star rating under price plus member reviews
Product pageReviews & star ratings
A
→B
+18% conversion
'What's in the box' preview on subscription buy box
HomepageSubscriptions & subscribe-and-save
A
→B
-2.8% revenue/visitor
Buy 3 get 1 free ball offer in the cart drawer
CartCart drawers & slide carts
A
→B
-10% to -12% revenue
Matching straps cross-sell in the cart drawer
CartCart drawers & slide carts
A
→B
-10.2% RPV
Trust bar under the buttons on handbag pages
Product pageTrust badges & security seals
A
→B
+2.6% RPV, flat
'Help me choose' comparison modal on product page
Product pageComparison charts & tables
LiftArchive covers 46 A/B tests that Convertibles has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (12), cart (10), homepage (9).