Dog-size filter pills on collection page: +$39,779/month revenue
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding filter pills by dog size (puppy, small, medium, large) to a collection page added $39,779 a month in revenue.
Convertibles ran this A/B/n test with five variations for an 8-figure dog treats brand.
Pills by need, diet and product type were also tested and lost to dog size.
- Revenue: +$39,779 per month for the dog-size pills, as estimated by the agency.
- Dog size beat need-based, diet-based and product-type pills.
- Need-based pills had won on this brand's homepage but did not win here.
- No conversion rate, sample size or confidence level was shared.
The change
Filters hidden in a modal are joined by a visible row of dog-size pills.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The collection page hid filters behind a button that opened a modal, next to a sort dropdown and a two-column product grid.
Variant
A row of filter pills sat above the grid: Puppy, Small Dog, Medium Dog and Large Dog. Other variations used pills for needs (such as picky eaters), diets (such as poultry-free) or product types (such as bully sticks).
Why it likely won
Our reading of the result, not the practitioner's claim.
- Every owner knows their dog's size, so choosing a pill takes no thought. Labels like 'powerful chewer' need a judgment call.
- Size is also a safety question, since treats too big or small for a dog can be a hazard. A size filter reassures as well as narrows.
- Diet filters apply to fewer shoppers, and product types reflect how the brand sorts stock rather than how owners shop.
Caveats: Revenue is agency-reported. Sample size, duration and confidence were not shared.
Who ran it
Convertibles ran this test for an 8-figure dog treats brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we show visible filter pills based on who the product is for, then revenue per visitor will rise because shoppers can narrow the range in one tap with no guesswork.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Pill tap rate
- Product click-through rate
- Who should test it
- Stores where one simple trait decides fit, such as pet size, skin type or age. If your shoppers already know the exact product they want, pills may matter less.
Questions
What are filter pills?
They are small tappable buttons above a product grid that apply a filter in one tap.
They save shoppers from opening a filter panel.
Which filters should you show as pills?
Choose the trait most shoppers can answer instantly.
Here, dog size beat needs, diets and product types.
Should you remove the full filter panel?
No. Keep the full filters for shoppers who want them, and use pills for the most common choice.
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