Visual mobile mega menu with product images: +$43,544/month
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsReplacing a text-only mobile menu with a visual mega menu that shows product thumbnails added $43,544 a month in revenue.
Convertibles ran this A/B test for an 8-figure adult wellness brand. Only the revenue figure was shared.
- Revenue: +$43,544 per month, as estimated by the agency.
- No conversion rate, sample size or confidence level was shared.
The change
A list of text links becomes a menu with product thumbnails, account links and an imagery-led About section.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile menu was a plain list of category links, such as Vibrators, Personal Care, Sexual Health, Bundles and Sale.
Variant
Opening a category showed product thumbnails with names, plus a Shop All link. The menu also added a quiz link, account and order status links, and an About section with imagery.
Why it likely won
Our reading of the result, not the practitioner's claim.
- New visitors may not know product names. Pictures let them browse without knowing them.
- Shoppers can jump straight to a product from the menu, skipping a category page.
- The menu works like a small storefront, so shopping starts earlier.
Caveats: Revenue is agency-reported, and sample size, duration and confidence were not shared. Several menu additions shipped together, so the lift can't be credited to the thumbnails alone.
Who ran it
Convertibles ran this test for an 8-figure adult wellness brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we show product thumbnails inside the mobile menu, then revenue per visitor will rise because shoppers reach products faster.
- Primary metric
- Revenue per visitor
- Guardrails
- Menu load time
- Product page views per session
- Mobile conversion rate
- Who should test it
- Stores with a small set of distinct hero products whose names mean little to new visitors. Stores with huge catalogs need to pick a few bestsellers per category or the menu gets crowded.
Questions
Do product images in a mobile menu increase sales?
In this test they did, adding $43,544 a month.
They help most when product names are unfamiliar.
How many products should a mega menu show?
The agency suggests about 4 to 6 per category, using bestsellers or the most distinct products.
Will images slow the menu down?
They can. Use small, optimized thumbnails and lazy loading, and check menu load time as a guardrail.
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