Lifestyle banner and one filter row on collection page: +$13,730/mo
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsMerging the filter and sort rows and adding a lifestyle banner with benefit copy added $13,730 a month in revenue on a collection page.
Convertibles ran this A/B/n test with four variations for an 8-figure adult wellness brand.
The layout and banner changed together in the winner, so the gain can't be credited to one of them alone.
- Revenue: +$13,730 per month for the winning variation, as estimated by the agency.
- Two other variations used the same tighter layout with product-only banners. Both lost to the lifestyle banner.
- No conversion rate, sample size or confidence level was shared.
The change
Two control rows become one, and the dark promo banner becomes a lifestyle banner with benefit copy.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The collection page opened with a dark 'Shop All' banner with a bundle promotion. Filter and sort sat in two separate rows, which pushed products below the fold on mobile.
Variant
Filter and sort were merged into one row so products showed above the fold. The banner showed the product in use with the line 'Sensory satisfaction starts here'.
Why it likely won
Our reading of the result, not the practitioner's claim.
- One row of filter and sort controls instead of two means less scrolling before shoppers see products.
- Showing products right away lets shoppers start browsing sooner, especially on mobile.
- For intimate products, a banner about the experience may connect better than a plain product photo. The same layout with product-only banners did worse.
Caveats: The layout change and the banner change shipped together in the winner. Revenue is agency-reported, and sample size, duration and confidence were not shared.
Who ran it
Convertibles ran this test for an 8-figure adult wellness brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we merge filter and sort into one row and use a compact lifestyle banner with benefit copy, then revenue will rise because products appear above the fold with clearer emotional context.
- Primary metric
- Revenue per visitor
- Guardrails
- Product click-through rate
- Filter usage
- Add-to-cart rate
- Who should test it
- Stores whose mobile collection pages push products below the fold with banners or stacked controls. If products already show without scrolling, expect less from the layout part.
Questions
Should collection pages show products above the fold?
Usually it's worth testing. Every row of banner or controls above the grid delays browsing, and that cost is bigger on mobile.
Is a lifestyle image better than a product shot in a collection banner?
In this test it was. With the same layout, a banner showing the product in use with benefit copy beat product-only banners.
Where should promotions go if not the collection banner?
An announcement bar is a common choice. It keeps the promo visible without taking space from products.
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