Prices moved from $99/$99 to $125/$90: +54.7% profit per visitor
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsRaising one product from $99 to $125 and lowering a second from $99 to $90 lifted profit per visitor from $0.44 to $0.68 (+54.7%).
Convertibles ran this five-way price test for an 8-figure adult wellness brand.
Cutting both prices, or raising both, did worse.
- Profit per visitor: $0.44 to $0.68 for the $125/$90 pair, up 54.7%.
- Halving both prices to $50 only raised profit per visitor to $0.50.
- A $90/$75 pair reached $0.48.
- Raising both to $125/$150 dropped profit per visitor to $0.33, below control. A loss.
- The agency estimates about $40,573 more profit a month.
The change
Only the prices changed: Product A up to $125, Product B down to $90.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Both products were priced at $99, for a profit per visitor of $0.44.
Variant
Product A went up to $125 and Product B down to $90. Other versions tested $50/$50, $90/$75 and $125/$150.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The brand seems to have had room to charge more than $99 for at least one product.
- A $125 product can make a $90 one look like good value next to it.
- Raising both prices left no cheaper option, and buyers dropped off.
- In a category where products are hard to compare, a higher price may signal quality.
Caveats: The monthly profit figure is the agency's estimate. Sample size and test length were not shared.
Who ran it
Convertibles ran this test for an 8-figure adult wellness brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we raise the price of one product and lower another, then profit per visitor will rise because the higher price lifts margin while the cheaper option keeps price-sensitive buyers.
- Primary metric
- Profit per visitor
- Guardrails
- Conversion rate
- Average order value
- Refund rate
- Who should test it
- Brands with two or more similar products at the same price and enough traffic to test several price points. Very price-sensitive or commodity products may not have the same room.
Questions
Will raising prices hurt my conversion rate?
It might, but profit per visitor shows whether the higher margin makes up for it.
Here a higher price on one product came out well ahead.
Is cutting prices a good way to grow profit?
Not in this test. Halving both prices barely moved profit per visitor, because sales didn't rise enough to cover the lost margin.
What metric should a price test use?
Profit per visitor, since it accounts for both how many people buy and how much you keep from each sale.
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