Press quote above logo bar: +A$9,392/month on desktop, lost on mobile
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsA rotating press quote above a larger 'As seen in' logo bar added a reported A$9,392 a month in revenue on desktop, but lost on mobile.
Convertibles ran this test for an 8-figure Australian gin subscription brand.
The brand shipped the new section to desktop visitors only and kept the original on mobile.
- Desktop revenue: +A$9,392 a month, as reported by the agency.
- Mobile: the variant lost, so mobile visitors kept the original section. The size of the loss was not shared.
- Sample size, test length and confidence were not shared.
The change
A rotating press quote above an expanded logo bar.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The homepage had a hero image, a trust bar under the nav, and an 'AS SEEN IN' row of press logos before the brand intro.
Variant
A rotating press quote describing the club was added above the logos, and the logo bar was expanded with more publications.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Desktop visitors have more room and often more time to read a quote.
- A quote that says what the press liked tells more than a logo alone.
- On mobile the extra block of text pushed the offer further down the screen.
- The compact logo row may already have done enough on small screens.
Caveats: The win held on desktop only, and the mobile result was a loss. Figures are agency-reported, in Australian dollars, with no sample size or duration shared.
Who ran it
Convertibles ran this test for an 8-figure Australian gin subscription brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we add a specific press quote above our logo bar, then more first-time visitors will subscribe because editorial praise builds trust faster than logos alone.
- Primary metric
- Revenue per visitor, split by device
- Guardrails
- Mobile conversion rate
- Scroll depth to the offer
- Bounce rate
- Who should test it
- Brands with real press coverage and a quote that says something specific about them. Skip it if your quotes are generic, and always read the result by device.
Questions
Do press logos increase conversions?
They can build trust, but the effect varies.
Here adding a quote and more logos helped on desktop and hurt on mobile.
Should I check A/B test results by device?
Yes. A blended result can hide a win on one device and a loss on the other, as happened in this test.
Can I ship a winner to desktop only?
Many testing and personalization tools let you show different versions by device. That is what this brand did.
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