Category image cards on Gymreapers' women's page: +$8,000/day
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding five image cards that link to key subcategories above the product grid lifted Gymreapers' women's category revenue by about $8,000 a day, or roughly $240K a month.
Convertibles ran this A/B test for the gym apparel brand.
The agency ties part of the gain to sending more paid traffic to the improved page, so it isn't a pure test effect.
- Category revenue: about +$8,000 per day, roughly $240K per month.
- Part of the gain came from the team sending more paid traffic to the page after the test, so the number isn't from the split test alone.
- No conversion rate, sample size or confidence level was shared.
The change
Five image cards linking to top subcategories are added above the filters and grid.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The women's collection page had a header, breadcrumb, a sidebar of filters with many subcategories, a sort dropdown and the product grid.
Variant
Five image cards sat above the grid for sports bras, outerwear, shorts, leggings and tops. Each had a lifestyle photo, a short description and a 'SHOP NOW' link. Filters and the grid stayed the same.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A picture card is faster to grasp than a long list of filter names, which helps browsers who aren't sure what they want.
- The five cards covered the subcategories most visitors to a broad women's page are likely looking for.
- The short descriptions sell as well as guide, mentioning benefits before shoppers reach the subcategory.
- The cards were added on top of the existing filters, so shoppers who like filtering lost nothing.
Caveats: The headline figure mixes the test result with later paid traffic sent to the page, as the agency says. Sample size, duration and confidence were not shared.
Who ran it
Convertibles ran this test for Gymreapers and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we add image cards linking to our top subcategories above the collection grid, then revenue per visitor will rise because browsers reach relevant products faster.
- Primary metric
- Revenue per visitor on the collection page
- Guardrails
- Click-through to products
- Bounce rate
- Filter usage
- Who should test it
- Stores with broad, high-SKU collection pages where shoppers browse rather than search. On narrow collections that are already one product type, the cards add little.
Questions
What are category portals on a collection page?
They are image cards near the top of a collection that link to subcategories.
They give browsers a visual shortcut instead of a long filter list.
How many category cards should a collection page show?
Gymreapers used five. Pick the subcategories that get the most traffic, since too many cards bring back the overwhelm you were trying to fix.
Do category cards push products too far down?
They do move the grid down a little.
The trade can be worth it when the cards help more shoppers get straight to the right products.
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