Shade quiz promo at the top of the mobile menu: +$101,495/month
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving the shade-matching quiz to the top of the mobile menu, with swatch images and a 'Take a quiz' button, added an estimated $101,495 a month in revenue.
Convertibles ran this A/B/n test with five versions in Intelligems for a 9-figure makeup brand.
Quiz takers already converted at higher rates, but the link was buried.
- Monthly revenue: an estimated +$101,495 for the quiz-at-top version, as reported by the agency.
- The same quiz promo placed in the middle of the menu did not win, so position mattered.
- A visual category menu and a best-seller cards menu also lost.
- No conversion rate, quiz-start or confidence figures were published.
The change
The shade quiz moves from a buried text link to a visual promo at the top of the menu.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A text-only mobile menu listing categories. The 'Find Your Shade' quiz link sat near the bottom, styled like every other link.
Variant
A 'Find your perfect match' promo with shade swatches and a 'Take a quiz' button sat at the very top of the menu, above the same category list.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The quiz was already a high-converting path, so more visibility meant more people took it.
- People look at the top of a menu first, and many never scroll to the middle.
- For makeup, picking the right shade is a bigger barrier than finding a product, which the quiz solves.
- Swatch images made the promise of a personal match clear before anyone tapped.
Caveats: The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.
Who ran it
Convertibles ran this test for a 9-figure makeup brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we promote our product quiz at the top of the mobile menu with visuals and a clear button, then more shoppers will buy because more of them take the path that converts best.
- Primary metric
- Revenue per visitor
- Guardrails
- Quiz completion rate
- Category page visits from menu
- Return rate
- Who should test it
- Brands with a quiz or finder that already converts well, where fit or shade is the main barrier. If your quiz doesn't outperform normal browsing, promoting it won't help.
Questions
Where should a product quiz be promoted?
Wherever shoppers look first. In this test, the top of the mobile menu beat the middle with the same creative.
Will promoting a quiz hurt category browsing?
Not here, since total revenue went up. Watch category visits from the menu as a guardrail.
How do I know if my quiz is worth promoting?
Compare conversion rates and order values for quiz completers against other shoppers.
If completers convert much better, give the quiz more visibility.
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