Banner CTA 'Upgrade your aim – dominate VR': +$16,356/month
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsSwapping the homepage banner button from 'Try it now risk-free' to 'Upgrade your aim – dominate VR', with a 'How it works' link beside it, added an estimated $16,356 a month in revenue.
Convertibles ran this A/B/n test with five versions in Intelligems for a 7-figure VR gunstock brand.
Heatmaps had shown the banner drew little revenue per click before the test.
- Monthly revenue: an estimated +$16,356 for the winning version, as reported by the agency.
- The direct 'Buy now (money-back guarantee)' version did not win, nor did the accuracy or streamer angles.
- The winner changed both the button copy and added a secondary link, so the gain can't be split between them.
- No click-through, conversion or confidence figures were published.
The change
New outcome-led button copy plus a 'How it works' secondary link.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The banner button read 'Try it now risk-free', a risk-reversal message with no secondary link.
Variant
The button read 'Upgrade your aim – dominate VR', with a secondary 'How it works' link. Three other versions lost: 'Get game-changing accuracy', 'Shop streamer level gunstock' and 'Buy now (money-back guarantee)'.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The copy speaks to why gamers buy: to aim better and win, not to avoid risk.
- 'How it works' gave visitors who weren't ready to buy a path forward.
- A hard 'Buy now' on the first screen may feel too pushy for homepage visitors still learning.
- The 'streamer level' angle may not match how most buyers see themselves.
Caveats: The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared. The winner paired new copy with a new secondary link.
Who ran it
Convertibles ran this test for a 7-figure VR gunstock brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we rewrite the homepage banner button around the outcome buyers want, then more visitors will click through and buy because the copy matches their motivation.
- Primary metric
- Revenue per visitor
- Guardrails
- Banner click-through rate
- Conversion rate
- Bounce rate
- Who should test it
- Stores with a high-traffic hero whose button gets seen but not clicked, especially for considered purchases. Impulse-buy stores may not need a secondary link.
Questions
Should homepage CTAs be benefit-led or direct?
Early in the visit, benefit-led copy often works better.
In this test, a direct 'Buy now' version lost to an outcome-led line.
Does a secondary link next to the main button help?
It can for considered purchases, because hesitant visitors get a way to learn more.
It can also split attention, so test it.
How do I find copy that speaks to my buyers?
Read reviews, support emails and forum threads to see the words customers use. The winning word 'dominate' is gamer language.
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