Hero banner, ratings and stock labels on collection page: +$114,870/mo
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a 'BEST SELLERS' hero banner, star ratings on each product card and stock labels to a collection page added $114,870 a month in revenue.
Convertibles ran this A/B/n test with five variations for an 8-figure slime brand.
Three elements were combined in the winner, so the gain belongs to the set rather than any one part.
- Revenue: +$114,870 per month for the full combination, as estimated by the agency.
- The variations built up one layer at a time: banner, then ratings, then labels. The agency says each layer added lift.
- A version with a free-gift sidebar promotion lost to the winner.
- No conversion rate, sample size or confidence level was shared.
The change
A hero banner is added, and cards gain star ratings and stock labels.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A basic collection grid with product images, names, prices and quick-add buttons. It had no banner, no reviews on cards and no urgency labels.
Variant
A 'BEST SELLERS' banner showed hands playing with slime. Cards showed star ratings with review counts, plus 'LIMITED STOCK', 'SELLING FAST' and 'MOST POPULAR' labels where they applied.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The banner set context and showed the product in use, which suits a sensory, playful product.
- Ratings on cards gave proof of quality before shoppers clicked into a product.
- The brand runs drops that really sell out, so stock labels were honest and gave a reason to act now.
- The free-gift sidebar may have competed with the products for attention.
Caveats: Three changes were combined in the winner. Revenue is agency-reported, and sample size, duration and confidence were not shared.
Who ran it
Convertibles ran this test for an 8-figure slime brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we add a context-setting banner, ratings on product cards and honest stock labels to the collection page, then revenue per visitor will rise because shoppers trust products sooner and have a reason to act now.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Product click-through rate
- Return or complaint rate
- Who should test it
- Stores with busy collection pages, solid review counts and stock that really sells out. If your stock is rarely limited, skip the urgency labels, since fake scarcity can hurt trust.
Questions
Should product cards show star ratings?
It can help shoppers trust a product before clicking.
In this test ratings were part of the winning set, with the agency saying each layer added lift.
Do 'Limited stock' labels work?
They can when the scarcity is real, as with this brand's sell-out drops. Fake urgency risks shoppers' trust.
Does a free-gift promo help a collection page?
Not here. A sidebar offering free gifts lost to the banner, ratings and labels combination.
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