Need-based treat finder high on the homepage: +$17,813/month
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsPlacing a need-based category finder right below the homepage banner, above the best sellers, added an estimated $17,813 a month in revenue.
Convertibles ran this A/B/n test with five versions in Intelligems for an 8-figure dog treats brand.
The finder sorts treats by the dog's need instead of showing products first.
- Monthly revenue: an estimated +$17,813 for the finder placed above the best sellers, as reported by the agency.
- The same finder placed below the best sellers did not win, with text links or with bolder buttons.
- A hybrid version, with a best-seller carousel first and the finder below, also lost.
- No conversion rate, click or confidence figures were published.
The change
A four-category need-based finder added right below the banner, above best sellers.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The second fold showed an 'Our most loved treats' section of product cards with ratings, prices and Quick Shop buttons.
Variant
A 'Treats for every pup' finder with four need-based categories (Powerful Chewers, Picky Eaters, Sensitive Stomachs, Training Rewards) sat right below the banner, above the best sellers.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shoppers think about their dog's needs, not product names, so the finder matches how they decide.
- Four choices are easier to scan than a grid of many products.
- Putting the finder first guides visitors before they meet a wall of options.
Caveats: The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.
Who ran it
Convertibles ran this test for an 8-figure dog treats brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we add a need-based category finder above our best sellers on the homepage, then more visitors will buy because they can find the right product without sorting through many options.
- Primary metric
- Revenue per visitor
- Guardrails
- Clicks to collection and product pages
- Add-to-cart rate
- Average order value
- Who should test it
- Stores with many products serving different needs or use cases. Single-product brands will see little benefit.
Questions
Should a homepage show best sellers or categories first?
If your products serve different needs, a short need-based finder first can work better. Here it beat a best-seller-first layout.
Doesn't an extra click to a category add friction?
A purposeful click to the right category can beat aimless scrolling.
In this test, revenue rose with the finder.
How do I choose need-based categories?
Use the words customers use in reviews, support questions and surveys. Group products by the problem they solve.
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