Press logos right below the homepage hero: +$109,829/month
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding press logos and a rotating press quote directly below the homepage hero added an estimated $109,829 a month in revenue for an 8-figure luxury pajama brand.
Convertibles ran this A/B/n test in Intelligems, crossing two content types with two placements.
Press logos beat a USP bar wherever they sat, and the higher spot did better.
- Monthly revenue: an estimated +$109,829 for press logos below the hero, as reported by the agency.
- Press logos beat the USP bar in both placements, so content type was the main lever.
- Below the hero beat below the category tiles for each content type.
- Both USP bar versions and the lower press version did not win.
The change
A press logo bar and press quote added directly below the hero.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile homepage had no trust content above the fold: hero, category tiles, then lifestyle content.
Variant
Logos from Vogue, People and Oprah Daily, with a rotating press quote, sat directly below the hero. The other versions put a USP bar (sizing, fabric, review count) or the same press module lower, below the category tiles.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Recognized publication logos build trust at a glance, with nothing to read.
- Third-party praise is more believable than a brand's own claims about itself.
- About half the visitors were new to the brand and needed a reason to trust a $100+ purchase early.
- Placing proof higher means visitors who leave after one scroll still see it.
Caveats: The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.
Who ran it
Convertibles ran this test for an 8-figure luxury pajama brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we show recognizable press logos directly below the homepage hero, then new visitors will trust the brand sooner and buy more because third-party validation answers their doubts.
- Primary metric
- Revenue per visitor
- Guardrails
- Hero click-through rate
- Conversion rate for new visitors
- Bounce rate
- Who should test it
- Premium brands with real press coverage and lots of first-time visitors. Brands without known press may get less; show review counts or ratings instead.
Questions
Do press logos increase conversions?
They can, especially for new visitors deciding whether to trust a premium brand.
Here they beat a bar of the brand's own selling points.
Where should press logos go on a homepage?
In this test, directly below the hero beat lower on the page.
Higher placement means more visitors see the proof before they leave.
What if I don't have press coverage?
Use the strongest proof you have, such as review counts, star ratings or units sold. Any credible signal is better than none.
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