Best-selling print cards on pajama collection: +$59,975/month
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a row of image cards for best-selling prints, each with a short lifestyle line, added $59,975 a month in revenue on a pajamas collection page.
Convertibles ran this A/B/n test with five variations for a 9-figure luxury pajama brand.
All four variations beat the control, and this figure is for the winner.
- Revenue: +$59,975 per month for print cards with lifestyle copy, as estimated by the agency.
- Fabric cards, with and without descriptions, also beat control but by less.
- Print cards without copy beat the fabric versions but lost to the version with copy.
- No conversion rate, sample size or confidence level was shared.
The change
A row of best-selling print cards with lifestyle lines is added above the filter dropdowns.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The pajamas collection had a header, a short description and filter dropdowns for size, print, style, fabric and sort above a two-column grid.
Variant
A row of square cards for the season's best-selling prints sat above the filters. Each had a print name and a short line, such as 'Pop the cork on bedtime luxury'.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The prints are what set this brand apart. Every pajama brand sells cotton, so fabric cards did less.
- Print names and lifestyle lines tell a story, which may matter more for premium-priced pajamas.
- Featuring the season's best sellers gives shoppers a starting point instead of a big catalog.
- Any visible card beat dropdowns that shoppers had to think to open.
Caveats: Revenue is agency-reported for the best variant. Sample size, duration and confidence were not shared.
Who ran it
Convertibles ran this test for a 9-figure luxury pajama brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we add image cards for our best-selling designs with short lifestyle copy above the collection grid, then revenue per visitor will rise because shoppers find what makes us different faster.
- Primary metric
- Revenue per visitor
- Guardrails
- Click-through to products
- Filter usage
- Average order value
- Who should test it
- Brands with a large catalog and a standout trait, such as unique prints, collabs or signature designs. If your range mostly differs by plain specs, card by the trait shoppers choose on.
Questions
Should collection shortcuts be by category or by design?
Lead with what makes your brand different. Here print cards beat fabric cards, because the prints are the brand's standout trait.
Do short descriptions on category cards help?
In this test they did. Print cards with a lifestyle line beat the same cards with names only.
Are visual shortcuts better than filter dropdowns?
All four card versions beat dropdowns alone here.
Visible options are easier to use than filters shoppers have to think to open.
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