Filter pills and quick-add on slime collection page: +$42,308/mo
Test run byConvertiblesCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding horizontal scrolling filter pills and visible quick-add buttons to a collection page added $42,308 a month in revenue.
Convertibles ran this A/B/n test with five variations for an 8-figure slime brand.
It was a follow-up to an earlier winning test on the same page.
- Revenue: +$42,308 per month for the winner, on top of the earlier test's gain.
- A version that added image carousels on the product cards did not beat it.
- Adding 'NOTIFY ME' buttons on sold-out items did not beat it either.
- Removing the hero banner to show products sooner also lost.
- No conversion rate, sample size or confidence level was shared.
The change
A filter modal gives way to scrolling type pills, and quick-add buttons show on every card.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The previous winning collection page, with a 'BEST SELLERS' hero banner, stock labels and star ratings. Filters were hidden behind a button that opened a modal.
Variant
Scrolling filter pills for slime types sat under the banner, and 'QUICK ADD' buttons showed on each card. The banner, labels and ratings stayed.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Pills turn a multi-step modal into one tap, which suits a brand with distinct slime types.
- Visible quick-add buttons let shoppers buy from the grid without opening each product.
- The banner had already proven itself, and taking it away hurt. Building on a winner seems safer than undoing parts of it.
Caveats: This follow-up was tested against an already-optimized page. Pills and quick-add changed together, revenue is agency-reported, and sample size and duration were not shared.
Who ran it
Convertibles ran this test for an 8-figure slime brand and published the results (Convertibles case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Convertibles →
How to run this test on your store
- Hypothesis
- If we show product-type filter pills and quick-add buttons on the collection page, then revenue per visitor will rise because shoppers reach and buy their preferred type with fewer taps.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Average order value
- Product page visits
- Who should test it
- Stores with a few clear product types and low-cost items people buy straight from the grid. For products that need a close look before buying, quick-add may matter less.
Questions
Should you keep testing a page after a big win?
Yes. This page had already won big, and a follow-up test still added more revenue.
Do 'Notify me' buttons on sold-out items raise revenue?
Not in this test. They may still help build a contact list or bring later sales, but they didn't beat the filter pills on revenue.
Should you remove the hero banner to show products sooner?
Here it hurt. The banner had won in an earlier test, so removing it undid part of that gain.
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