ClickFunnels Alternatives for Funnels and Landing Pages

The main ClickFunnels alternatives are Systeme.io for solo creators who want a cheap all-in-one funnel tool, Leadpages for small businesses that mostly need landing pages, Unbounce for paid-traffic teams that want proper A/B testing, and Shopify with Replo for ecommerce brands.

Most people switch because of price: ClickFunnels starts at $97 a month, and several of these tools cover the same core job for less, or do one part of it better.

Below we compare each tool on pricing, funnel features and testing, using the vendors' own pricing pages and docs.

We have not used these tools hands-on, so we describe what the vendors publish, and we link real tests from our database to show the kind of funnel work each tool supports.

Why people leave ClickFunnels (mostly price)

As of November 2026, ClickFunnels pricing runs from $97 a month (Launch) to $297 a month (Optimize) on monthly billing, with a Dominate plan at $5,997 a year.

Annual billing brings Launch down to $81 a month.

Every plan has a 14-day free trial and a 30-day money-back guarantee.

For that money you get a lot: a funnel builder, checkout pages, email marketing and automations, courses, websites and A/B testing in one account.

The Launch plan caps you at 10,000 contacts, 50,000 emails a month, 2 team members and 5 custom domains.

That bundle is the real ClickFunnels review in short.

It is strong value if you use the email, courses and checkout together.

It is poor value if you only need a few landing pages, already run email elsewhere, or sell physical products on Shopify.

Those are the three groups this page is for.

Before you move, know what a funnel tool actually changes.

When Peter Christensen moved a $600+ AOV offer from SamCart to a PageDeck landing page, the new page won with a 20% higher conversion rate.

The tool matters less than the page you build in it, so pick the platform that makes testing your pages easiest.

ToolStarting price (monthly billing, as of November 2026)Funnel featuresA/B testingBest for
ClickFunnels$97/moFunnels, checkout, email, coursesListed on all plansInfo-product sellers who use the full bundle
Systeme.ioFree plan; paid from $17/moFunnels, upsells, order bumps, email, courses, webinars, affiliatesPaid plansSolo creators on a budget
Leadpages$29/moLanding pages, sites, Stripe checkoutGrow plan ($99/mo) and upSmall businesses collecting leads
Unbounce$29/mo (Starter)Landing pages, popups, forms; no checkoutExperiment plan ($149/mo) and upPaid-traffic and lead-gen teams
Shopify + ReploShopify from $39/mo; Replo free plan, paid from $119/moStore, checkout, landing pages, upsell appsReplo lists built-in A/B testsEcommerce brands running paid traffic

Systeme.io: the closest cheap replacement

Systeme.io copies the ClickFunnels model most directly. Its features page lists sales funnels with A/B split testing, one-click upsells, order bumps and countdown timers, plus email marketing, online courses, evergreen webinars, a website and blog builder, and affiliate program management.

As of November 2026, Systeme.io pricing starts with a free plan (2,000 contacts, 3 funnels, 1 course).

Paid plans are $17 a month (Startup), $47 (Webinar) and $97 (Unlimited), with 2 months free on annual billing.

Systeme.io says it adds no transaction fees on Stripe or PayPal payments, and A/B testing is on all paid plans.

Downsides: it is built for creators selling courses, coaching and digital products, not for physical-product stores.

The page builder is template-driven, and if you need deep design control or developer access, a dedicated page builder will suit you better.

Not for: Shopify brands, or teams that already have email and course platforms they like.

The order bumps and one-click upsells are worth testing early.

In our database, Kasper Dolk reports a 15-20% take rate on a custom AOV order bump, and Dave Diederen saw a 16.64% acceptance rate on a 1-click post-purchase upsell.

Leadpages: landing pages without the full funnel stack

Leadpages fits people who mostly need lead-capture pages and a simple site.

As of November 2026, Leadpages pricing is $29 a month (Pro, 25 pages), $49 (Business, 50 pages), $99 (Grow, unlimited pages) and $199 (Optimize), with about 20% off on annual billing and a 7-day trial that needs a credit card.

You can sell from a page: Leadpages offers Stripe checkout embedded in landing pages for products, subscriptions and digital goods, and says it charges nothing on top of Stripe's fees.

It is not a course or email platform, so you would pair it with your own email tool.

Downsides: A/B testing only starts on the $99 Grow plan, and Smart Traffic, multivariate tests and heatmaps need the $199 Optimize plan.

At that point the price gap with ClickFunnels shrinks.

Not for: sellers who need multi-step upsell sequences, or anyone who wants to test on the cheapest plan. Our Leadpages vs ClickFunnels comparison goes deeper.

Unbounce: for paid traffic and serious page testing

Unbounce is a landing page builder made for ad traffic, with popups, sticky bars and forms.

It does not do checkout, email or courses, so it is a page-and-testing tool rather than a full funnel suite.

LiftArchive earns a commission if you sign up for Unbounce through our links.

As of November 2026, Unbounce pricing on monthly billing is $29 (Starter, 5 pages, 500 visitors), $99 (Build, 20,000 visitors), $149 (Experiment, 30,000 visitors) and $249 (Optimize, 50,000 visitors).

Annual billing lowers these to $22, $74, $112 and $187. A/B testing starts on Experiment, and Smart Traffic, its AI visitor routing, is on Optimize and above.

There is a 14-day trial with no card required.

Downsides: plans are capped by monthly visitors, so heavy ad spend pushes you up tiers fast.

You also need separate tools for payments and email.

Not for: creators who want one login for everything, or stores that want pages inside Shopify.

Unbounce suits the kind of work agencies like KlientBoost do.

In our database, KlientBoost's 2-step landing page and eBook-to-demo funnel for Kiddom produced +145% demos.

See our Unbounce review and Unbounce alternatives for more.

Shopify + Replo for ecommerce funnels

If you sell physical products, ClickFunnels is usually the wrong base.

Shopify gives you the store, checkout and app ecosystem, and a page builder like Replo handles the ad landing pages.

LiftArchive may earn a referral fee from Shopify and Replo signups through our links.

As of November 2026, Shopify pricing is $39 a month (Basic), $105 (Grow) and $399 (Advanced) on monthly billing, or $29, $79 and $299 billed annually.

Online card rates run from 2.9% + 30¢ on Basic down to 2.5% + 30¢ on Advanced.

Replo pricing starts with a free plan with 1,000 one-time credits.

Paid plans are $119 a month (Starter, 100,000 visitor sessions) or $599 (Pro, 500,000 sessions), with annual billing at $99 and $499 a month.

Replo's homepage says it can build a page from an ad, Figma file, link or screenshot, carries live Shopify products into checkout, and shows CVR, AOV and click heatmaps so you can A/B test the fix.

Downsides: two bills instead of one, and Replo's paid tiers cost more than ClickFunnels' entry plan.

Upsells and order bumps come from separate apps; see our post-purchase upsell apps guide.

Page builders can also slow a store: Oliver Kenyon found that a landing page rebuilt natively in Shopify beat the same page in a page builder by +20.9% revenue per visitor.

Not for: course and coaching sellers, who will get more from Systeme.io or ClickFunnels.

Dedicated ecommerce landing pages often beat sending ads to the homepage.

Oliver Kenyon saw new listicle landing pages beat the homepage by +50% conversions, and Peter Christensen's advertorial-style landing pages for paid traffic cut CPA by 35% at the same spend.

Pick by business

  • Course, coaching or digital product seller on a budget: Systeme.io. Start on the free plan and upgrade once you need A/B testing.
  • Info-product business using email, courses and checkout together: staying on ClickFunnels may be the simplest choice.
  • Local or service business collecting leads: Leadpages, plus your existing email tool.
  • Lead-gen or SaaS team running paid ads: Unbounce, on the Experiment plan or higher so you can split test.
  • Ecommerce brand: Shopify with Replo, or another option from our Shopify landing page builders list.

Whichever tool you pick, the gains come from testing the page itself.

Our landing page optimization guide and the landing page tests in our database show what to try first.

For a wider view, see our full list of landing page builders.

Questions

What is the best ClickFunnels alternative?

It depends on your business. Systeme.io is the closest low-cost all-in-one replacement for creators, Leadpages and Unbounce suit businesses that mainly need landing pages, and Shopify with a page builder like Replo suits ecommerce brands.

How much does ClickFunnels cost?

As of November 2026, ClickFunnels costs $97 a month for Launch, $197 for Scale and $297 for Optimize on monthly billing, with lower rates on annual billing and a Dominate plan at $5,997 a year. All plans have a 14-day free trial.

Is there a free alternative to ClickFunnels?

Yes. Systeme.io has a free plan with 2,000 contacts, 3 funnels and 1 course.

A/B testing needs a paid plan, which starts at $17 a month.

Is ClickFunnels worth it?

It is good value if you use its funnels, checkout, email and courses together.

If you only need landing pages or you sell physical products on Shopify, a cheaper or more focused tool usually makes more sense.

Can I use ClickFunnels for ecommerce?

You can sell through its checkout pages, but most physical-product brands are better served by Shopify for the store and checkout, plus a landing page builder and upsell apps for funnels.