For most Shopify stores running paid ads, the best landing page builder is PageFly or GemPages if you want a low monthly price inside Shopify, Replo if your team ships many ad-specific pages a month and can pay for speed, and Shogun if you run on Shopify Plus or BigCommerce. Unbounce and Instapage only make sense if your landing pages live off Shopify. The builder matters less than what you put on the page: in our database, page format and copy changes moved results far more than the tool choice.
This roundup covers what each tool costs, what vendor docs and public reviews show, and who each one is not for. We have not used these tools ourselves. Where we can, we point to real tests from our database so you can see what tends to work on ad landing pages.
Quick comparison
| Tool | Runs on | Starting paid price (as of November 2026) | Built-in A/B testing | Best for |
|---|---|---|---|---|
| Replo | Shopify, or its own hosted sites | $119/month ($99 billed annually) | Yes, per its app listing | Teams shipping many ad pages fast |
| PageFly | Shopify app | $24/month | From the $39 Optimize plan | Budget-conscious stores that want testing inside the builder |
| GemPages | Shopify app | $29/month ($23 billed annually) | Via its separate GemX platform | Stores that want unlimited pages on a low plan |
| Shogun | Shopify and BigCommerce | $39/month ($31 billed annually) | Separate Shogun A/B testing plans | Larger brands, Shopify Plus, multi-store teams |
| Unbounce | Off-Shopify (own domain or subdomain) | $29/month ($22 billed annually) | From the $149 Experiment plan | Lead-gen and pre-sell pages outside the store |
| Instapage | Off-Shopify | Create plan, 14-day free trial | On the Optimize plan | Ad teams with large paid budgets |
Tools mentioned here
You only need one A/B testing tool to copy this result. Here's where we'd start.
Also works well
Some of these are affiliate links. We only list tools practitioners actually use to run tests like these.
One test is worth knowing before you pick any builder. Oliver Kenyon saw a +9.9% conversion rate when the same landing page was rebuilt natively in Shopify instead of in a page builder. Page builders add code, and code can add load time. If you use one, check speed on mobile and read our notes on themes and page speed.
Replo
Replo is built for ecommerce teams that make a lot of landing pages for ads. Its Shopify app listing shows a 4.7 out of 5 rating from 186 reviews, 1,000+ templates, AI page generation, A/B testing and analytics, plus integrations with Shopify Checkout, GA4 and Klaviyo.
Replo now pitches itself as an AI agent. Its homepage says you can hand it "an ad, a Figma file, a link, or a screenshot" and get a page stocked with your real products, published on your own domain, with buy buttons that pass products into Shopify or Replo checkout. That makes it the most direct answer to the "AI Shopify landing page builder" search.
Pricing as of November 2026, per Replo's pricing page: a Free plan with 1,000 credits, Starter at $119/month ($99 billed annually) with 10,000 credits and 100,000 visitor sessions a month, and Pro at $599/month ($499 billed annually). Paid plans have a 14-day money-back guarantee.
Downsides: it costs four to five times more than PageFly or GemPages at the entry level, and the credit and session limits mean you need to watch usage. Its app store review count is much smaller than PageFly's or GemPages'.
Not for: small stores that need one or two landing pages, or anyone who only wants to edit their product page template.
If you are torn between the two most common picks, see Replo vs PageFly.
PageFly
PageFly is the most reviewed of the group. Its Shopify app listing shows a 4.9 out of 5 rating from 5,918 reviews, with reviewers often praising the support team. It offers a drag-and-drop editor, 320+ templates, an AI page builder and an "AI Page Checkup" that scores pages.
Pricing as of November 2026, per PageFly's pricing page: a Free plan with 1 published page, Builder from $24/month for 5 pages, Optimize from $39/month for 20 pages with A/B testing and heatmaps, Accelerate at $99/month with unlimited pages and 10 A/B tests, and Power at $199/month with unlimited tests.
Downsides: pricing scales by published page count, so a store that launches a new page per ad angle can climb tiers quickly. A/B testing is not on the cheapest paid plan.
Not for: brands that need pages outside Shopify, or teams that want a dedicated testing tool with stronger stats. For that, see our list of Shopify A/B testing apps.
GemPages
GemPages is the closest rival to PageFly. Its Shopify app listing shows a 4.9 out of 5 rating from 4,271 reviews, 400+ prebuilt templates, post-purchase upsells and integration with 160+ Shopify apps. It also offers an MCP connection so you can build and edit pages from an AI chat.
Pricing as of November 2026, per GemPages' pricing page: a Free plan with 1 published page, Build at $29/month ($23 billed annually) with unlimited publish slots, Optimize at $59/month ($47 billed annually) adding instant (headless) landing pages, and Enterprise at $199/month ($159 billed annually).
Unlimited published pages on the Build plan is the standout for ad teams that make a page per campaign. A/B testing runs through GemX, which GemPages markets as a separate platform.
Downsides: testing lives in a second product, and lower plans cap post-purchase upsell volume. The editor is broad, which some teams will find slower to learn than a focused landing page tool.
Not for: stores not on Shopify, or teams that want builder and testing in one bill. Our PageFly vs GemPages page goes deeper on the trade-offs.
Shogun
Shogun aims at larger brands. Its Shopify app listing shows a 4.8 out of 5 rating from 1,974 reviews and Shopify Plus certification. Features include reusable sections, content syncing between stores, AI generation and a theme sections editor. It supports both Shopify and BigCommerce.
Pricing as of November 2026, per Shogun's pricing page: Draft Mode is free but publishes 0 pages, Build is $39/month ($31 billed annually) for 25 published pages, Grow is $199/month ($159 billed annually) for unlimited pages, and Advanced is $499/month ($399 billed annually). A/B testing is sold separately, starting with a Pro plan at $39/month for 3 active tests.
Downsides: the free plan cannot publish, unlimited pages start at $199/month, and testing is an extra subscription. Plans also include monthly tracked user (MTU) limits.
Not for: small stores testing their first ad landing page. The value shows up when you run several stores or need content scheduling and custom CMS collections.
Unbounce and Instapage (off-Shopify)
Unbounce and Instapage are general landing page builders. Pages live on your own domain or a subdomain, not inside your Shopify theme. To sell, you embed Shopify products with Shopify's Buy Button, which Unbounce's app market supports with a built-in cart. Unbounce also documents how to add a Shopify checkout to its pages.
Unbounce pricing as of November 2026, per Unbounce's pricing page: Starter at $29/month ($22 billed annually) for 5 pages and traffic up to 500, Build at $99/month ($74 billed annually), Experiment at $149/month ($112 billed annually) with unlimited A/B testing, and Optimize at $249/month ($187 billed annually).
Instapage, per its plans page as of November 2026, offers a Create plan with 15,000 unique monthly visitors and a 14-day free trial, an Optimize plan with server-side A/B testing and 30,000 visitors, and a custom-priced Convert plan.
Downsides: your landing page and your store become two systems. Cart, reviews, subscriptions and tracking need extra setup, and the visitor moves to a different site at checkout.
Not for: most Shopify stores. Choose them only if you already run Unbounce or Instapage for other brands, or the page is a pre-sell article that hands off to the store. Peter Christensen saw +20% CVR after moving a $600+ AOV offer page from SamCart to a PageDeck landing page, a reminder that the platform a page runs on can change results, so test a switch rather than assume it.
Tools mentioned here
You only need one A/B testing tool to copy this result. Here's where we'd start.
Some of these are affiliate links. We only list tools practitioners actually use to run tests like these.
Advertorial templates: what to build once you pick a tool
Every builder above ships templates. The format you pick matters more than the template brand. Ad traffic that lands on an advertorial or listicle often beats traffic sent straight to a product page or homepage. See our guide to advertorials and listicles for the full set.
- Oliver Kenyon saw +57% revenue from new listicle landing pages vs the homepage, and +47% CVR when cold traffic went to a listicle-style presell page instead of the PDP.
- Peter Christensen saw 35% lower CPA at the same spend after launching advertorial-style landing pages for paid traffic.
- Kasper Dolk saw a 259.7% (2.5x) increase in revenue from a long-form landing page flow: header, why, featured review, offer, reviews, how it works, comparison.
Want results like this on your store?
Oliver Kenyon at Conversionwise. Oliver co-founded Conversionwise and has spent 13 years helping ecommerce brands turn clicks into customers.
Small changes inside the template
Once the page is live, the builder is just where you edit. Dave Diederen saw +12.26% CVR and $1M additional yearly revenue after redesigning an advertorial hero, rewriting the opening copy and adding product images above the fold. Dave also saw +10.89% CVR from hiding the USP bar under an advertorial hero, +18% CVR from new headline variations on a listicle, and +24.36% CVR from moving the week-by-week results timeline higher.
Two practical takeaways for picking a tool. First, choose one where editing a hero, headline or section order is quick, because those are the changes that moved numbers. Second, match the page to the ad. Our notes on ad message match and landing page optimization cover what to test first, and the landing page checklist helps before launch.
Want results like this on your store?
Dave Diederen at Syntra Labs. Dave builds and tests Shopify stores at Syntra Labs, and shares most results in public.
If you also need a builder for product pages, collections and the homepage, see our wider list of Shopify page builders.
Questions
What is the best Shopify landing page builder?
For most stores, PageFly or GemPages give the best value inside Shopify, with paid plans starting at $24 and $29 a month as of November 2026. Replo suits teams that build many ad pages and can pay $119 a month or more. Shogun suits larger brands on Shopify Plus or BigCommerce.
Is there an AI Shopify landing page builder?
Yes. Replo says it can build a page from an ad, Figma file, link or screenshot. PageFly has an AI page builder and AI Page Checkup, GemPages offers an MCP connection for building pages from an AI chat, and Shogun lists AI generation. Review AI output before publishing.
Can I build a Shopify landing page without an app?
Yes. You can build landing pages with your theme's own sections and templates. In one test, Oliver Kenyon saw a +9.9% conversion rate when a landing page was rebuilt natively in Shopify instead of in a page builder, so a native build is worth considering if speed is a concern.
Should I use Unbounce or Instapage for a Shopify store?
Usually not. Their pages live outside Shopify, so you need the Shopify Buy Button or a checkout link to sell. They fit pre-sell pages or teams already using them across several brands.
Which Shopify landing page builders include A/B testing?
PageFly includes A/B testing from its Optimize plan. Replo lists A/B testing in its Shopify app. GemPages and Shogun sell testing through a separate product (GemX and Shogun A/B testing).
Sources
- apps.shopify.com/alchemy
- www.replo.app/
- www.replo.app/pricing
- apps.shopify.com/pagefly
- pagefly.io/pages/pricing
- apps.shopify.com/gempages
- gempages.net/pricing
- apps.shopify.com/shogun
- getshogun.com/pricing
- appmarket.unbounce.com/applications/shopify-buy-button
- documentation.unbounce.com/hc/en-us/articles/35118218598548--How-To-Add-A-Shopify-Checkout
- unbounce.com/pricing/
- instapage.com/plans