2-step landing page and eBook-to-demo funnel: +145% Kiddom demos
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsKiddom's enterprise demo requests rose 145% after KlientBoost launched a 2-step landing page for school leads and an eBook-to-demo funnel.
KlientBoost ran the work for Kiddom, a classroom app for teachers and schools, and published it as a PDF case study.
The enterprise campaigns were built from scratch alongside new Facebook and custom intent audiences, so the result reflects the whole program.
- Enterprise demos: up 145%, as reported by the agency.
- Cost per enterprise demo: down 41%.
- Free teacher sign-ups rose 923% with a 52% lower cost, but that came from a separate campaign, not this page.
The change
Illustrative only: an eBook step comes before the demo request.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Kiddom's school-wide enterprise version had little paid acquisition before the engagement, and demo volume was low.
Variant
KlientBoost built a 2-step landing page for enterprise leads and a funnel that offered an eBook first, then led to a demo request. New audience targeting on Facebook and custom intent audiences ran too.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Offering an eBook first gives school leaders a low-risk way in before a demo.
- A 2-step page asks for commitment in stages, which can make a demo request feel smaller.
- Enterprise campaigns started from near zero, so large percentage gains were easier to reach.
Caveats: KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. Enterprise campaigns were launched from scratch, so the baseline was very small, and no sample size, time frame or significance was shared.
Who ran it
KlientBoost ran this test for classroom app for teachers and schools and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we offer a useful eBook first and then ask for a demo in a second step, then demo requests will rise because buyers trust us before the bigger ask.
- Primary metric
- Enterprise demo requests
- Guardrails
- Demo show rate
- Cost per demo
- Pipeline created from demos
- Who should test it
- Edtech and B2B SaaS teams selling a higher-priced plan to institutions with long buying cycles. It may slow things down for buyers who are ready to book now, so keep a direct demo option.
Questions
Do eBook offers lead to more demo requests?
They can, by starting a relationship before the sales ask.
Watch demo quality, since some eBook leads only want the content.
What is a 2-step landing page?
It splits the form into two parts, often an easy question or click first and contact details second.
People who start are more likely to finish.
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