Pricing, discounts & savings display on carts: A/B tests

10 A/B tests with real results, plus 29 ideas, shared by the practitioners who ran them.

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+$32,605/month

Trust stats and clear savings in cart drawer

CartCart drawers & slide cartsConvertibles

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+1.60% revenue per visitor

Showed free shipping in the cart as a line-item discount next to the crossed-out original price

CartShipping & delivery messaging@DaveDiederen

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+13.4% orders

Discounted second-flavor offer in cart drawer

CartUpsells & cross-sellsGrowthRock

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+14.14% purchases

'1 product away' extra 30% off in mini cart

CartCart drawers & slide cartsVWO

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+131% revenue

Discount code merged into a one-step cart

CartCheckout steps, fields & flowConvertPolo

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+24.7% revenue

Coupon and gift card boxes removed from cart

CartPricing, discounts & savings displaySq1

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+7% revenue

Spend-to-unlock discount banner in basket

CartFree shipping thresholds & shipping priceUrban Decay

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+3.5% CR

20% off code reminder in cart for Facebook ad traffic

CartPricing, discounts & savings displayVisually

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+2.4% revenue/session

Parcel protection priced at 2% instead of 1%

CartUpsells & cross-sellsVisually

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+70.5% revenue per visitor

Bulk discount banner after add to cart

CartPricing, discounts & savings displayConversion Fanatics

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Idea, no result yet

Add shipping times, discount badges and payment icons to the side cart

CartShipping & delivery messaging@DaveDiederen

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Idea, no result yet

Redesign the cart drawer with a savings breakdown and guarantee

CartMoney-back guarantee & returns@DaveDiederen

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Idea, no result yet

Keep the offer visible in the cart

CartMoney-back guarantee & returns@DaveDiederen

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Idea, no result yet

Upgrade the cart drawer with tiered discount progress bar, subscription toggle and upsell tabs

CartMoney-back guarantee & returns@DaveDiederen

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Idea, no result yet

Test raising the free shipping threshold just above AOV

CartShipping & delivery messaging@DaveDiederen

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Idea, no result yet

Show cart pricing like a receipt

CartPricing, discounts & savings display@DaveDiederen

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Idea, no result yet

Cart drawer with pre-checked subscribe-and-save, savings banner and delivery date

CartMoney-back guarantee & returns@DaveDiederen

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Idea, no result yet

Cart showing total savings, free bonus items and price per item

CartPricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Celebrate unlocked free shipping/gifts in the cart

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Cart with cheaper relevant upsells, savings, order-count proof, guarantee

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Cart checklist: social proof, urgency, positive reinforcement, BOGO, discount field

CartSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Cart with social proof, local shipping flag, payment methods, compare-at price

CartSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Cart drawer with a per-item Subscribe & Save 20% toggle

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Cart: gamified progress bar, total savings, shipping price, ordered payment icons

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Cart page: '15 min reserved' timer, free shipping shown, reviews, discount code

CartReviews & star ratings@kasper_dolk

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Idea, no result yet

One-click cart upsells with inline color and size selectors

CartSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Build the cart around visible progress, clear math and reassurance

CartReviews & star ratings@DaveDiederen

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Idea, no result yet

Cart drawer: clear shipping time + cost, returns, discount code, payment icons

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Show promo savings in the cart

CartBundles & quantity breaks@DaveDiederen

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Idea, no result yet

Cart with progress bar, one-click relevant upsells, savings, trust signals

CartTrust badges & security seals@kasper_dolk

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Idea, no result yet

Auto-apply the active discount code in the cart

CartPricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Cart: -/+ quantity selector, always-visible checkout button, easy discount input

CartBundles & quantity breaks@kasper_dolk

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Idea, no result yet

Show free gifts in cart with crossed-out original prices

CartPricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Remove external links from cart and re-show USPs, upsells, savings

CartUSP bars & benefit icons@kasper_dolk

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Idea, no result yet

Cart popup within thumb reach with green messaging, savings and shipping

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Cart: positive nudge, shipping times/cost, savings, returns, payment icons

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Cart page: guarantee/returns/shipping dropdowns, one-time offers, savings

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Cart popup: 'Great choice!', savings, item count, shipping price, payment icons

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Post-ATC upsell popup: 'Great choice!', complete the set, savings shown

CartUpsells & cross-sells@kasper_dolk