Pricing, discounts & savings display on collection pages: A/B tests

14 A/B tests with real results, plus 8 ideas, shared by the practitioners who ran them.

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+$29,621/month

Added Best Seller/Trending labels, visible price and Buy Now to collection cards

Collection pagePricing, discounts & savings display@oliverkenyon

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+7% conversion

Best Seller, New Arrival and % off badges

Collection pageBestseller badges & product labelsBlend Commerce

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+5% RPV

One-time and subscription prices on product cards

Collection pagePricing, discounts & savings displayBlend Commerce

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+8.25% revenue per visitor

Price per serving on collection cards

Collection pagePricing, discounts & savings displayBlend Commerce

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+19% purchase conversion

Full-width % off banner on sale items

Collection pageBestseller badges & product labelsSwanky

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+9% revenue

Price call-outs and new images on category tiles

Collection pageCollection banners & headersVWO

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+11.09% conversion rate

'Shop by Price' options on listing pages

Collection pageFilters, sorting & site searchConvertPolo

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+3.7% purchases

Same promo message on category and product pages

Collection pageBestseller badges & product labelsOptimizely

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+3.2% value/session

'From' subscription price on collection cards

Collection pagePricing, discounts & savings displayVisually

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+18.2% revenue

'Save XX%' badges on collection pages

Collection pageBestseller badges & product labelsVisually

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Swipeable Collection Images: +€96,350 revenue lift, 10,796 visitors, 97% confidence

Swipeable images on collection cards; retail-price comparison popup on PDP

Collection pageComparison charts & tables@kasper_dolk

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+1.0% CR, inconclusive

Percent-off on sale product cards

Collection pagePricing, discounts & savings displayClean Commit

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+8.7% CR, not significant

Smaller sale prices on product cards

Collection pagePricing, discounts & savings displayClean Commit

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no change in conversion

5% price increase on an underwear collection

Collection pagePricing, discounts & savings displaySAXX

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Idea, no result yet

Collection page value-prop header with current sale and discount info

Collection pageSales, urgency & limited-time offers@kasper_dolk

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Idea, no result yet

Fashion product cards with swatches, size availability and quick add

Collection pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Product card: savings, per-item price for multipacks, expensive items first

Collection pageSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Collection header: social proof in hero, easy filters, big cards, clear savings

Collection pageSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Collection: 2-column-wide bestseller card with badge, most expensive first

Collection pageSales, urgency & limited-time offers@kasper_dolk

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Idea, no result yet

Collection page: highest prices first, USPs above the fold, better headline

Collection pageUSP bars & benefit icons@kasper_dolk

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Idea, no result yet

Collection page with collection switcher, grid-size toggle and visible discounts

Collection pagePricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Collection: feature bestsellers, stars, savings and a 2x2 grid

Collection pageReviews & star ratings@kasper_dolk