Pricing, discounts & savings display on landing pages: A/B tests

5 A/B tests with real results, plus 15 ideas, shared by the practitioners who ran them.

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+$100,000/month

New landing pages with previews and package pricing for a VR/AR learning brand

Landing pageProduct images & gallery@oliverkenyon

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+38% subscription conversion

'Subscribe and Save' instead of 'Buy 2'

Landing pageSubscriptions & subscribe-and-saveFeals

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+10.25% revenue/visitor

Side-by-side bar comparison page, no discount

Landing pageBundles & quantity breaksVaynerCommerce

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CPA ~$80 to ~$10

Buy-one-get-one first subscription order

Landing pagePricing, discounts & savings displayConversion Fanatics

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CPA ~$25 to ~$13

'Double Your First Order' subscription offer

Landing pagePricing, discounts & savings displayConversion Fanatics

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Idea, no result yet

Solution-aware advertorial positioned against the known expensive alternative

Landing pageSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Bundle page with a goal progress bar, tiered quantity discounts and pack cards

Landing pageReviews & star ratings@DaveDiederen

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Idea, no result yet

Advertorial hard close stacking risk reversal, dated urgency and scarcity

Landing pageMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Cost comparison card: 'Hiring a team' itemised total vs your monthly price

Landing pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Test the add-to-cart button copy on listicles and advertorials

Landing pageMoney-back guarantee & returns@DaveDiederen

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Idea, no result yet

Test offer structure: subscription options and discount depth in buy boxes

Landing pageShipping & delivery messaging@DaveDiederen

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Idea, no result yet

Value stack: discount, guarantee, shipping, free eBook, then offer price

Landing pageMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

'Try before you buy' free sample LP for supplements

Landing pageMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Anchor the price to the dream outcome

Landing pagePricing, discounts & savings display@kasper_dolk

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Idea, no result yet

LP product section: stars, shipping price/time, guarantee, clear pricing

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Advertorial hero: pain, tease mechanism, fast outcome, before/after

Landing pageHero & above-the-fold section@kasper_dolk

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Idea, no result yet

Warm TikTok traffic pages: savings, social proof, one-click upsell, brand-benefit rows

Landing pageSocial proof, authority & press@kasper_dolk

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Idea, no result yet

'There's NO risk' row of guarantee badges right under the offer CTA

Landing pageMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Add an 'enemy' section that names who is to blame

Landing pagePricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Supplement funnel: authority Q&A advertorial, then a no-nav offer page

Landing pageReviews & star ratings@kasper_dolk