Money-back guarantee & returns on carts: A/B tests

10 A/B tests with real results, plus 15 ideas, shared by the practitioners who ran them.

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+23.8% revenue per visitor

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

CartMoney-back guarantee & returns@oliverkenyon

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B

+18% revenue per visitor

Added "30-day money-back guarantee" under the checkout button

CartMoney-back guarantee & returns@DaveDiederen

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B

+6% conversion

Express pay options and guarantee below cart checkout

CartPayment icons, express checkout & BNPLBlend Commerce

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B

+14.4% conversion rate

Shipping protection choice in the cart

CartShipping & delivery messagingSavedBy

A

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B

+11.36% conversion

Reviews, Easy Returns and Free Shipping in cart

CartReviews & star ratingsConvertPolo

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B

+4.6% CR

Lifetime warranty message in cart instead of free shipping

CartMoney-back guarantee & returnsVisually

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B

+10.5% conversion

'60 Day Returns' under the cart checkout button

CartMoney-back guarantee & returnsVisually

A

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B

+16.1%

Money-back guarantee instead of payment message in cart

CartMoney-back guarantee & returnsVisually

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B

+6% conversion rate

30-day money-back assurance in the cart

CartMoney-back guarantee & returnsVisually

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+11.0% conversion, lower revenue

Trust signals on the cart page

CartTrust badges & security sealsClean Commit

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B

Idea, no result yet

Add a money-back guarantee badge below the cart drawer checkout button

CartMoney-back guarantee & returns@DaveDiederen

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B

Idea, no result yet

Turn the empty cart into a selling page

CartSocial proof, authority & press@DaveDiederen

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B

Idea, no result yet

Redesign the cart drawer with a savings breakdown and guarantee

CartMoney-back guarantee & returns@DaveDiederen

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B

Idea, no result yet

Keep the offer visible in the cart

CartMoney-back guarantee & returns@DaveDiederen

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B

Idea, no result yet

Upgrade the cart drawer with tiered discount progress bar, subscription toggle and upsell tabs

CartMoney-back guarantee & returns@DaveDiederen

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B

Idea, no result yet

Cart drawer with pre-checked subscribe-and-save, savings banner and delivery date

CartMoney-back guarantee & returns@DaveDiederen

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B

Idea, no result yet

Cart with cheaper relevant upsells, savings, order-count proof, guarantee

CartMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Build the cart around visible progress, clear math and reassurance

CartReviews & star ratings@DaveDiederen

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B

Idea, no result yet

Add a small 'free returns' indicator in the cart

CartMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Cart drawer: clear shipping time + cost, returns, discount code, payment icons

CartMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Use the cart to push to checkout with urgency, reviews and returns info

CartReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Compact cart with sticky checkout button and no top nav

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Cart: positive nudge, shipping times/cost, savings, returns, payment icons

CartMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Cart page: guarantee/returns/shipping dropdowns, one-time offers, savings

CartMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Cart with social proof, subscribe toggle, free shipping and guarantee

CartSocial proof, authority & press@kasper_dolk