Free gifts & gift with purchase on product pages: A/B tests

7 A/B tests with real results, plus 15 ideas, shared by the practitioners who ran them.

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+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

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+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

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+6.84% conversion rate

Subscription-only product page with free gifts for a cat fountain brand

Product pageSubscriptions & subscribe-and-save@oliverkenyon

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take rate 22% to 38%+

Subscription tests plus site rebuild

Product pageSubscriptions & subscribe-and-saveSplitBase

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+73% sample orders on mobile

Free sample kit toaster

Product pagePopups & email captureSurefoot

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+5.4% conversion

Free cologne sample with every full-size bottle

Product pageFree gifts & gift with purchaseVisually

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-0.6% conversion, no effect

Advertising free socks with shoes

Product pageFree gifts & gift with purchaseClean Commit

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Idea, no result yet

Bundle selector with free gifts and urgency

Product pageCountdown timers@DaveDiederen

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Idea, no result yet

Add Facebook-post style customer reviews section

Product pageReviews & star ratings@DaveDiederen

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Idea, no result yet

Buy 2 Get 2 bundle offer with pinned sale countdown and front-loaded trust

Product pageReviews & star ratings@DaveDiederen

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Idea, no result yet

Bundle builder with pre-selected subscription, 3 tiered quantities and a free gift

Product pageReviews & star ratings@DaveDiederen

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Idea, no result yet

Buy box with two decisions, preselected 'Most Popular' and dripped gifts

Product pagePricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Add a 'Free gifts with subscription' section on the PDP

Product pageSubscriptions & subscribe-and-save@DaveDiederen

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Idea, no result yet

'What's included' image showing free bonuses with crossed-out values

Product pagePricing, discounts & savings display@kasper_dolk

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Idea, no result yet

Show key USPs above the product title and a free-gift highlight in the variant selector

Product pageUSP bars & benefit icons@DaveDiederen

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Idea, no result yet

Build-your-set selector: set size, shade filters and chosen-colour tray

Product pageBundles & quantity breaks@kasper_dolk

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Idea, no result yet

Stack bonuses worth $40+ on an $8.99 offer

Product pageFree gifts & gift with purchase@kasper_dolk

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Idea, no result yet

Offer a mystery gift with purchase

Product pageFree gifts & gift with purchase@DaveDiederen

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Idea, no result yet

Matcha PDP redesign: lifestyle hero, benefit chips, pack tiles, timer, free bonus

Product pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Bundle selector showing free units and a better-deal banner above ATC

Product pageShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Show Facebook-style comments under the hero

Product pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Default to a 3-month subscription with extra gifts

Product pageSubscriptions & subscribe-and-save@CROguy_