Free gifts & gift with purchase on landing pages: A/B tests

6 test ideas from ecommerce practitioners. None has a shared result yet.

A

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B

Idea, no result yet

Add a free bonus PDF to the offer

Landing pageFree gifts & gift with purchase@kasper_dolk

A

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B

Idea, no result yet

Value stack: discount, guarantee, shipping, free eBook, then offer price

Landing pageMoney-back guarantee & returns@kasper_dolk

A

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B

Idea, no result yet

'Try before you buy' free sample LP for supplements

Landing pageMoney-back guarantee & returns@kasper_dolk

A

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B

Idea, no result yet

Platform-specific landing pages (Google branded vs Facebook)

Landing pageFree gifts & gift with purchase@kasper_dolk

A

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B

Idea, no result yet

Separate pages for Facebook (low/mid intent) and Google (high intent)

Landing pageFree gifts & gift with purchase@kasper_dolk

A

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B

Idea, no result yet

Build ad-matched landing pages with a 15-section DR structure

Landing pageMoney-back guarantee & returns@kasper_dolk