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Featured win
A
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B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Reviews & star ratings on collection pages: A/B tests

9 A/B tests with real results, plus 10 ideas, shared by the practitioners who ran them.

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+$7,280 per month
Added star ratings, best-seller tags and review snippets to the collections page
Collection pageReviews & star ratings@oliverkenyon
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+$114,870/mo
Hero banner, ratings and stock labels on collection page
Collection pageCollection banners & headersConvertibles
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+$31,287/month
Prominent star ratings and review counts on cards
Collection pageReviews & star ratingsConvertibles
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B
+$27,508/mo
Star ratings and small labels on pajama collection cards
Collection pageReviews & star ratingsConvertibles
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+73.5% order value
Star ratings on collection product cards
Collection pageReviews & star ratingsBlend Commerce
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B
+22.16% add-to-cart
Ribbons, reviews and quick add on listings
Collection pageBestseller badges & product labelsConvertPolo
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+45.38% add to cart
Top reviews and sticky filters on mobile listings
Collection pageReviews & star ratingsConvertPolo
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B
+25.37% revenue per visitor
Added a collection banner with review count, trust signals and free shipping
Collection pageReviews & star ratings@DaveDiederen
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-10% revenue per visitor
Star ratings on collection cards
Collection pageReviews & star ratingsGym King
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B
Idea, no result yet
Collection banner with a BOGO headline and a testimonial
Collection pageReviews & star ratings@DaveDiederen
A
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Idea, no result yet
Collection: IG-story style collection nav plus stock info and stars
Collection pageReviews & star ratings@kasper_dolk
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Idea, no result yet
Collection: swatches, stars, stock notice and story-style sub-collection nav
Collection pageReviews & star ratings@kasper_dolk
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Idea, no result yet
Collection cards with Most Popular callouts and variant previews
Collection pageReviews & star ratings@DaveDiederen
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Idea, no result yet
Fashion product cards with swatches, size availability and quick add
Collection pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
Collection page with USPs, review counts on cards and benefit subtitles
Collection pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
Collection page with USP bar, lifestyle hero, Trustpilot badge and category tabs
Collection pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
Collection page: USP header, product tags, swatches, filters and reviews
Collection pageReviews & star ratings@kasper_dolk
A
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Idea, no result yet
Collection: feature bestsellers, stars, savings and a 2x2 grid
Collection pageReviews & star ratings@kasper_dolk
A
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Idea, no result yet
Show reviews and UGC on collection pages
Collection pageReviews & star ratings@kasper_dolk