The best PostHog alternatives depend on which part of PostHog you want to replace.
For experiments, GrowthBook and Statsig are the closest swaps for product teams, while VWO and Convert suit marketers who need a visual editor.
For replay and heatmaps, Microsoft Clarity is free, and Mixpanel or Amplitude replace PostHog's product analytics.
We have not used these tools ourselves. This roundup is based on each vendor's pricing pages and docs, checked in November 2026, plus real tests from our test database that show what each kind of tool is for.
We may earn a commission if you buy Convert or VWO through our links.
None of the other tools here pay us.
| Tool | Replaces PostHog's | Pricing model (as of November 2026) | Free option | Best for |
|---|---|---|---|---|
| GrowthBook | Flags and experiments | Per seat; Pro $40/seat/month | Cloud Starter (3 users) and self-hosted open source | Engineering teams with a data warehouse |
| Statsig | Flags, experiments, analytics, replay | Metered events; Pro $150/month | Developer plan, 2M events/month | Product teams that want strong stats |
| VWO (Wingify) | Web experiments, heatmaps, replay | Quote only | 30-day trial | Marketers testing websites |
| Convert | Web experiments | From $299/month billed annually | 15-day trial | Ecommerce and agency testing |
| Microsoft Clarity | Replay and heatmaps | Free | Yes, no traffic limits | Every site, as a first install |
| Contentsquare (incl. Hotjar) | Replay, heatmaps, surveys | Growth from $39/month billed yearly | Yes, replays 5% of sessions | Marketing teams that want research tools together |
| FullStory | Replay and product analytics | Quote only | 30,000 sessions/month | Complex web apps |
| Mixpanel | Product analytics | Event-based; Growth starts at $0 | 1M events/month | Self-serve analytics for PMs |
| Amplitude | Product analytics, experiments | Event-based; Growth and Enterprise custom | 2M events/month | Larger product orgs |
Why teams leave PostHog
PostHog bundles product analytics, session replay, feature flags, experiments and surveys behind one SDK.
As of November 2026, the PostHog pricing page gives every account 1M analytics events, 5,000 session recordings and 1M feature flag requests free each month, with usage-based pricing above that.
For many startups that is hard to beat, so it helps to be clear about the reason you're looking.
The common reasons, drawn from PostHog's own docs and our PostHog review:
- Marketers need a stronger visual editor. PostHog's no-code web experiments handle simple text, CSS and HTML changes. The docs say complex edits carry more risk and single-page apps can cause problems.
- Experiment costs scale with flag requests. Every PostHog experiment runs on a feature flag, and experiments are billed as flag requests. A busy app that checks flags on every page load can run up costs faster than expected.
- Self-hosting isn't supported. The open-source Docker deployment exists, but PostHog calls self-hosted installs officially unsupported.
- Heatmaps and replay retention are limited on the free plan. Free heatmaps cover 3 pages you choose, per the heatmaps docs, and free recordings are kept for 1 month.
- It assumes a developer. PostHog is built for engineers who install SDKs and define events. A Shopify marketer may want a one-click app.
If none of these apply to you, PostHog may still be the right tool.
If one does, replace just that piece. Most teams don't need to swap the whole bundle.
For experiments: Statsig, GrowthBook, VWO, Convert
Split this choice in two. Product tests change app logic and need server-side flags.
Marketing tests change web pages and benefit from a visual editor.
PostHog sits on the product side, so GrowthBook and Statsig are the like-for-like swaps, and VWO and Convert fill the marketing gap.
These are the kinds of product tests that need a flag-based tool:
- AURUM tested a floating onboarding checklist in a trial and saw +187% activation.
- Patrick McKenzie cut a free-trial limit from 15 to 8 cards, and paid conversion went from 1.04% to 1.89%.
Both change product behavior and are judged on a metric deep in the funnel, not a click.
GrowthBook
GrowthBook is open-source feature flagging and A/B testing that reads metrics straight from your data warehouse.
As of November 2026, the GrowthBook pricing page lists a free Cloud Starter plan (up to 3 users), Pro at $40 per seat per month, custom Enterprise, and a free self-hosted open-source version. Every plan has unlimited traffic.
Unlike PostHog, GrowthBook supports self-hosting with documentation for Docker and MongoDB.
The AI Visual Editor is on paid plans only and still needs a developer to install the SDK.
Not for: teams without SQL skills or a warehouse. More in our GrowthBook review.
Statsig
Statsig combines feature gates, experiments, product analytics and session replay, so it is the closest all-in-one match to PostHog.
As of November 2026, Statsig's pricing page lists a free Developer plan with 2M events a month and 50,000 session replays, Pro at $150 a month, and custom Enterprise contracts. Seats are unlimited on every plan.
Its statistics are the draw, with CUPED variance reduction and sequential testing.
The risk is ownership. OpenAI bought Statsig in 2025, and on May 5, 2026, Amplitude announced it would take on Statsig's brand and customers, while the founding team stayed at OpenAI.
Not for: buyers who want a settled roadmap, or marketers who want a visual editor. See our Statsig review.
VWO (Wingify)
VWO is a marketer-first testing suite now sold under the Wingify name.
Per Wingify's pricing page, every plan includes the visual and code editor and unlimited heatmaps and session recordings.
As of November 2026 it publishes no prices, so you start a 30-day trial or book a demo to get a quote.
That bundle covers PostHog's replay and heatmaps too, for website work.
Behavior data is kept for 1 month on Growth, 2 on Pro and 3 on Enterprise, which is short if you want long history.
Not for: in-app product tests or anyone who wants public pricing.
Convert
Convert is a client-side A/B testing tool with public prices.
As of November 2026, Convert's pricing page lists Growth at $299/month billed annually ($399 monthly) and Pro at $420/month billed annually ($599 monthly), each with 100K tested users a month.
There's a 15-day free trial with no credit card.
Convert lets you choose frequentist, sequential or Bayesian statistics, and every plan includes Shopify price and shipping tests.
Those are tests PostHog's toolbar editor isn't built for.
Dave Diederen tested shipping price levels and found a $9.49 fee beat the control by +43.81% revenue per visitor.
Kasper Dolk removed a countdown timer from checkout and saw revenue per visitor rise 26.18%.
Not for: server-side product tests or teams that want analytics in the same tool.
Compare the two in VWO vs Convert, or see more options in our A/B testing tools roundup.
For replay and heatmaps: Microsoft Clarity, Hotjar, FullStory
Session replay is a research tool. It shows where people get stuck, which gives you a hypothesis, and then an A/B test tells you whether the fix works.
That research-to-test loop is covered in our guide to customer research for CRO.
Tinkoff Bank's test is a good example of friction replay helps you spot.
Adding a "Don't remember passport details?" option to a card application lifted applications 35.8%.
The write-up doesn't say which research tool was used, but a form field where people stall is exactly what recordings reveal.
Microsoft Clarity
Clarity offers recordings, heatmaps and AI insights at no cost.
Microsoft's Clarity FAQ calls it free forever, with no traffic limits and no sampling, though it also caps recording at 100,000 sessions per project per day.
Recordings are kept for 30 days (favorites and a random sample up to 9 months), and there is no vendor support team or revenue-linked funnels.
Not for: teams that need a year of history or replays tied to experiment variants. See our Microsoft Clarity review.
Hotjar (now Contentsquare)
Hotjar is now part of Contentsquare, and Contentsquare's Hotjar page says new Hotjar accounts can no longer be created.
On the Contentsquare pricing page, as of November 2026, the free plan replays 5% of sessions (max 10k), and Growth starts at $39/month billed yearly with 15% of sessions replayed. Pro and Enterprise are quote-only.
Not for: low-traffic sites, since sampled plans may yield few recordings.
FullStory
FullStory autocaptures interactions so product and engineering teams can search past behavior without tagging events first.
As of November 2026, every paid tier on FullStory's plans page is "Request pricing & demo."
The free plan includes 30,000 sessions a month and 10 seats.
Not for: small marketing teams on a budget.
Our session replay tools roundup covers Mouseflow, Lucky Orange and others.
For product analytics: Mixpanel, Amplitude
This is where "PostHog vs Mixpanel" and "PostHog vs Amplitude" come in.
All three track events, funnels and retention. The difference is that Mixpanel and Amplitude are analytics-first, with a more polished interface for non-engineers, while PostHog spreads across more products.
Analytics matters for testing because the first metric can mislead.
Zumba sent app users to a web checkout from the paywall: immediate conversions fell 25%, but LTV rose 17%.
You only catch a result like that with analytics that follow users past the first conversion.
Mixpanel
As of November 2026, Mixpanel's pricing page lists a free plan with 1M events a month, unlimited seats and 10K session replays.
It also includes experiments for up to 1k monthly experiment users and up to 10 active feature flags.
The Growth plan starts at $0 with the first 1M events free, scales to 20M events, and includes 20K replays. Enterprise is custom.
Mixpanel has added replay, flags and experiments, so it now overlaps PostHog more than it used to.
Its experiment limits on lower plans are tight, though, so heavy testers will still want a dedicated tool.
Not for: teams that want open source or self-hosting.
Amplitude
As of November 2026, Amplitude's pricing page lists a free plan with 2M events a month, 10K monthly session replays, unlimited feature flags and 1 active web experiment.
Plus starts at $0 with heatmaps and 2-year retention, and requires a card.
Growth and Enterprise use custom, event-based pricing and raise active experiments and replay volumes.
Amplitude now also runs Statsig, which may make it the broadest PostHog competitor over time.
For now, the 1-2 active experiment limits on lower plans mean it suits teams that analyze a lot and test a little.
Not for: small teams that want predictable public pricing past the free tier.
Pick by job
Start with the job PostHog isn't doing well for you, and replace only that.
- Server-side product tests with warehouse metrics: GrowthBook.
- One tool for flags, tests, analytics and replay, with strong stats: Statsig, if the Amplitude ownership doesn't worry you.
- Marketing-site and ecommerce tests with a visual editor: Convert for public pricing and Shopify price tests, or VWO for testing plus heatmaps and recordings.
- Free replay and heatmaps: Microsoft Clarity.
- Replay for a complex web app: FullStory.
- Self-serve product analytics: Mixpanel, or Amplitude for larger orgs.
A common setup is Clarity for research, a dedicated testing tool for experiments, and Mixpanel or Amplitude for analytics.
That costs more to run than one bundle, so weigh the extra tools against PostHog's single free tier.
Whichever tool you pick, the test idea matters more than the platform.
Browse more SaaS and ecommerce results below for ideas worth running.
@DaveDiederen