Bundles & quantity breaks on landing pages: A/B tests
5 A/B tests with real results, plus 4 ideas, shared by the practitioners who ran them.
A
→B
+$39,428/month
Added category tabs and built-in search to a cluttered bundle page
Landing pageBundles & quantity breaks
@oliverkenyon
@oliverkenyonA
→B
+33% average order value
New landing pages with reviews, bundles and urgency for an organic pet care brand
Landing pageBundles & quantity breaks@oliverkenyon
@oliverkenyonA
→B
+18.8% conversion rate
Condensed buy box above the fold
Landing pageLayout, fonts & visual design
Vasta
VastaA
→B
+32.7% RPV
Sales page instead of collection page for ad traffic
Landing pageAd-to-page message matchShivook
A
→B
+10.25% revenue/visitor
Side-by-side bar comparison page, no discount
Landing pageBundles & quantity breaksVaynerCommerce
A
→B
Idea, no result yet
Bundle page with a goal progress bar, tiered quantity discounts and pack cards
Landing pageReviews & star ratings
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles
Landing pageReviews & star ratings
@joshtCRO
@joshtCROA
→B
Idea, no result yet
Shop section: show exact quantity, exclusivity and an AOV-focused selector
Landing pageUSP bars & benefit icons
@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Added an inline bundle offer and order form to the landing page
Landing pageBundles & quantity breaks@joshtCRO
@joshtCRO