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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
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Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Shipping & delivery messaging on landing pages: A/B tests

2 A/B tests with real results, plus 11 ideas, shared by the practitioners who ran them.

A
→
B
+5.97% new orders
Copy rewrite on a free shampoo bar offer page
Landing pageHeadlines, product titles & copyFrictionless Commerce
A
→
B
+259.7% revenue (2.5x), no extra marketing spend
Long-form LP flow: header, why, featured review, offer, reviews, how, comparison
Landing pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
Test offer structure: subscription options and discount depth in buy boxes
Landing pageShipping & delivery messaging@DaveDiederen
A
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B
Idea, no result yet
Value stack: discount, guarantee, shipping, free eBook, then offer price
Landing pageMoney-back guarantee & returns@kasper_dolk
A
→
B
Idea, no result yet
'Try before you buy' free sample LP for supplements
Landing pageMoney-back guarantee & returns@kasper_dolk
A
→
B
Idea, no result yet
JBL promo landing page redesign
Landing pageReviews & star ratings@Rubendgrf
A
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B
Idea, no result yet
Make the first sections carry a no-brainer offer and objection handling
Landing pageShipping & delivery messaging@kasper_dolk
A
→
B
Idea, no result yet
Service hero with Trustpilot rating badge above the headline
Landing pageReviews & star ratings@kasper_dolk
A
→
B
Idea, no result yet
LP product section: stars, shipping price/time, guarantee, clear pricing
Landing pageReviews & star ratings@kasper_dolk
A
→
B
Idea, no result yet
No-brainer front-end offer: free + $5 shipping
Landing pageShipping & delivery messaging@kasper_dolk
A
→
B
Idea, no result yet
'There's NO risk' row of guarantee badges right under the offer CTA
Landing pageMoney-back guarantee & returns@kasper_dolk
A
→
B
Idea, no result yet
Build separate landing pages for cold, warm and hot traffic
Landing pageReviews & star ratings@kasper_dolk
A
→
B
Idea, no result yet
Dropdown section with bullet benefits and shipping cost/times
Landing pageShipping & delivery messaging@kasper_dolk