Add-to-cart & CTA buttons on landing pages: A/B tests

5 A/B tests with real results, plus 9 ideas, shared by the practitioners who ran them.

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Conversion rate 2% to 7%

New landing pages with targeted headlines, reviews and CTAs for a gut-health brand

Landing pageHeadlines, product titles & copy@oliverkenyon

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Mobile conversion 2% to 4.5%

Mobile-first entry landing pages with simple form and trust proof for a prize draw brand

Landing pageLayout, fonts & visual design@oliverkenyon

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+1.12% transactions

'View Details' button under product images

Landing pageAdd-to-cart & CTA buttonsCluse

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+12% to +40% sales

Beauty Box 5 offer page testing program

Landing pageHeadlines, product titles & copyConversion Fanatics

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+4.2% conversion

Buy-on-page product card on a football landing page

Landing pageSales, urgency & limited-time offersClean Commit

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Idea, no result yet

LP hero: emotive headline, review stars, UGC collage and a unique CTA

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Above-the-fold layout: proof, tagline, outcome headline, CTA, guarantee

Landing pageSocial proof, authority & press@CROguy_

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Idea, no result yet

Objection-based FAQ with reviews above an action CTA

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Landing page section order: headline, social proof, problem, benefits, offer, comparison

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Test the add-to-cart button copy on listicles and advertorials

Landing pageMoney-back guarantee & returns@DaveDiederen

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Idea, no result yet

Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs

Landing pageUGC & product video@joshtCRO

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Idea, no result yet

Advertorial body: customer story, pain, root cause, product, 'Check availability' CTA

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Headline that paints the desired result with a personal CTA

Landing pageHeadlines, product titles & copy@kasper_dolk

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Idea, no result yet

Risk-reversal microcopy under the hero CTA plus a trust count above the headline

Landing pageReviews & star ratings@kasper_dolk