Hero & above-the-fold section on landing pages: A/B tests

6 A/B tests with real results, plus 16 ideas, shared by the practitioners who ran them.

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+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

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+20.81% conversion rate

Rebuilt, simpler supplement landing page

Landing pageLayout, fonts & visual designVasta

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+11.50% revenue per visitor

Hid the USP bar directly underneath the hero on an advertorial

Landing pageUSP bars & benefit icons@DaveDiederen

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+35% purchases

Outcome-led hero headline on landing page

Landing pageHeadlines, product titles & copyVasta

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+16% conversion rate

Rotating 3D product GIF in the hero

Landing pageHero & above-the-fold sectionPrismfly

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-38.5% conversions

Hockey page rebuilt on another sport's layout

Landing pageLayout, fonts & visual designClean Commit

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B

Idea, no result yet

Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)

Landing pageReviews & star ratings@CROguy_

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Idea, no result yet

LP hero: emotive headline, review stars, UGC collage and a unique CTA

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Above-the-fold layout: proof, tagline, outcome headline, CTA, guarantee

Landing pageSocial proof, authority & press@CROguy_

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Idea, no result yet

Bundle page with a goal progress bar, tiered quantity discounts and pack cards

Landing pageReviews & star ratings@DaveDiederen

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Idea, no result yet

Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form

Landing pageHero & above-the-fold section@joshtCRO

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B

Idea, no result yet

Service hero with Trustpilot rating badge above the headline

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Advertorial hero: pain, tease mechanism, fast outcome, before/after

Landing pageHero & above-the-fold section@kasper_dolk

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Idea, no result yet

Build ad-matched landing pages with a 15-section DR structure

Landing pageMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Replace a fancy, confusing hero with a clear, simple one

Landing pageHero & above-the-fold section@kasper_dolk

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Idea, no result yet

Advertorial headline with pattern interrupt + reviews and media logos above the fold

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Rebuilt a landing page: copy matched to the top ad, benefit headline and social proof above the fold, order form on the page

Landing pageSocial proof, authority & press@joshtCRO

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Idea, no result yet

Moved key benefits above the fold and built landing pages matching top ads

Landing pageHero & above-the-fold section@joshtCRO

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Idea, no result yet

Match the TikTok landing page hero to the ad creative

Landing pageHero & above-the-fold section@kasper_dolk

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Idea, no result yet

Hero redesign: problem-solving headline for a cat feeder (PurrHeaven)

Landing pageTrust badges & security seals@CROguy_

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Idea, no result yet

Risk-reversal microcopy under the hero CTA plus a trust count above the headline

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Custom landing page with benefit copy, real reviews in the first scroll and ad-based images

Landing pageReviews & star ratings@joshtCRO