Add-to-Cart & CTA Button Tests on the Homepage: 10 Examples, 3 Results

Why CTA buttons matter on the homepage

Homepage visitors rarely buy from the homepage itself.

The button's job is to move them to a collection or product page.

All three tests here made that next step easier to see.

Measured results

"Shop Now" beat creative copy

Dave Diederen had tested lines like "Explore the Collection", "Find Your Fit" and "Discover Your Style".

"Shop Now" beat them: +4.99% conversion rate, +8.15% revenue per visitor and +3.00% AOV.

Dave Diederen's view: the visitor knows they are in a store and wants the next step, not clever wording.

View Collection buttons on homepage sections

Oliver Kenyon saw in analytics and heatmaps that visitors browsed homepage product sections but did not go deeper.

Adding clear View Collection CTAs raised click-through into collections and was forecast at +$108,001 per month (+$1,296,012 per year).

A second button under the hero

For WedgeGuys, a golf grip brand, Alex Stoykov added a "Find Your Grip" button under the main hero CTA.

It won +10.98% conversion rate and +6.58% revenue per visitor.

This sits a little awkwardly next to the "Shop Now" result, since "Find Your Grip" is close to the kind of copy that lost to "Shop Now".

The difference is that it was added as a second route for shoppers who need help choosing, not used in place of the main button.

A

→

B

+$108,001 per month

Added View Collection CTAs to homepage collection sections

HomepageAdd-to-cart & CTA buttons@oliverkenyon

A

→

B

+8.15% revenue per visitor

Changed homepage CTA copy to 'Shop Now' instead of creative copy

HomepageHeadlines, product titles & copy@DaveDiederen

A

→

B

+6.58% revenue per visitor

Added a second 'Find Your Grip' button under the homepage hero CTA

HomepageHero & above-the-fold section@stoykovallex1

Losing or flat tests

None of the three lost. Dave Diederen's post says the creative versions lost to "Shop Now", but gives no figures for them. Expect losses on your own store.

Untested ideas

• Milos suggests a guarantee next to the hero CTA, plus a bright product shot, a benefit headline and units-sold proof above the fold.
• Dave Diederen suggests a single low-friction "Try" CTA in a problem-first hero with the star rating above the fold.
• Dave Diederen also sketches one clear Shop Now CTA with a review count under it and a countdown in the announcement bar, and hero copy built from your best ad angles.
• Josh Thompson describes decluttering to one clear hero CTA, removing distracting banners and adding a bundle CTA in a dead zone. Josh Thompson shares claimed outcomes but no test data.

Placement and design patterns that won

• Plain, action-first copy on the main button.
• A CTA on every homepage product section, not just the hero.
• A second, help-me-choose button for shoppers who are not ready for "Shop Now".

How to test it

Start with button copy, the cheapest change. Measure revenue per visitor, not clicks, since a button can win clicks and still lose sales. Check the sample size first.

Related tests elsewhere on the store

See all add-to-cart button tests, product page button tests and homepage hero tests.