'View Details' button under product images: +1.12% transactions
Commentary byLiftArchiveOur analysis, not theirsAdding a 'View Details' button under each product image on a product landing page raised click-through to product pages by 2.39% and transactions by 1.12%.
Cluse, a Dutch watch and jewelry brand, ran this A/B/n test on its French site, and it was published as a VWO case study.
Several button colors were tested, and the figures are for the winning color.
- Click-through to product pages: +2.39% for the winning variation.
- Transactions: +1.12% for the same variation.
- The case study does not say in text which button color won.
The change
A 'View Details' button under each product image links to its product page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product landing page showed products with no clear button leading to each product page. Bounce rate was high and few visitors clicked through.
Variant
A 'View Details' button sat under each product image and linked to that product's page. Several versions tested different button colors.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Visitors were not sure the product images were clickable. A labeled button removes the guesswork.
- Getting more people to the product page puts them one step closer to add to cart.
- A button breaks up an image grid and gives each product a clear next step.
Caveats: The test ran for three weeks on the French site only, across desktop and mobile. No sample size or confidence level was shared, and the winning color is not named in the text.
Who ran it
Cluse ran this test for Cluse and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Cluse →
How to run this test on your store
- Hypothesis
- If we add a clear 'View Details' button under each product image, then more visitors will reach product pages and buy because they will know where to click next.
- Primary metric
- Click-through rate from landing page to product pages
- Guardrails
- Transactions
- Add-to-cart rate
- Bounce rate
- Who should test it
- Stores whose landing or collection pages show products as images with weak click cues, and where analytics show low click-through to product pages. If your product cards already have clear buttons or quick-add, expect a smaller effect.
Questions
Should product images on a landing page have a button?
If few visitors click through, a labeled button can help.
Cluse saw 2.39% more clicks to product pages after adding one.
Does button color matter?
Cluse tested several colors and one won, but the case study text does not say which.
Contrast with the page usually matters more than the specific color.
What should 'View Details' link to?
The product page for that item. That is where shoppers pick a size or style and add to cart.
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