Headlines, product titles & copy on collection pages: A/B tests

3 A/B tests with real results, plus 4 ideas, shared by the practitioners who ran them.

A

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B

+127% conversion

Bargain headline and intro text on a category page

Collection pageHeadlines, product titles & copyTulos

A

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B

+6.4% revenue per visitor

Added a collection page banner with social proof, offer plus countdown, description and category filters

Collection pageSocial proof, authority & press@DaveDiederen

A

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B

+12.2% orders

Intro text matched to chosen use case

Collection pageHeadlines, product titles & copyConversion Fanatics

A

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B

Idea, no result yet

Collection banner with a BOGO headline and a testimonial

Collection pageReviews & star ratings@DaveDiederen

A

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B

Idea, no result yet

Product cards with USP tags, color switches and a tagline

Collection pageUSP bars & benefit icons@kasper_dolk

A

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B

Idea, no result yet

Test Best Seller badge wording, placement and which product gets it

Collection pageHeadlines, product titles & copy@DaveDiederen

A

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B

Idea, no result yet

Collection page: highest prices first, USPs above the fold, better headline

Collection pageUSP bars & benefit icons@kasper_dolk